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SEO in 2010

Hi All,
I am just wondering where SEO industry will be say couple of years down the line. With search engines getting clever day by, algorithms of search engine getting more complex. I am sure in this year article and blog publishing ill get some negative edge from google and publishing articles and blogs will not remain a successful search engine marketing stratgey more. It will work but to take the competitive edge you will need to work smarter with all the SEO practices you know. If you have any thing particular about search engine behaviour then do let me know we can have discussion on that.

Either post a comment at tis blog or send me message at Twitter.
Other important URLs:
Mybloglog Community
Free Directory
Ezine Articles
Zimbio Community
Stumbleupon profile

Google sitelinks Dilemma

Google Sitelinks are links to internal pages of a website that google may show along with web snippet in search results. However I am curious to know if anyone has faced this situation or not. Google webmster central is showing sitelinks in the login dashboard of a site, however when I search for the site name no sitelinks are displayed.

Just confused over this for a long time. !!

Google Webmaster Central Updates

As discussed earlier in my previous posts the google webmaster central tool is the most useful tool for webmaster. It is the tool that provides the all type of information within one login. Recently google added more features to the webmaster central keywords and its posted in official google webmaster central blog as Post Halloween treat for webmasters.

Keywords interface now lists keywords list which is updated daily providing details of how often a keyword is found and also displays URLs that contain that specific keyword. List of URL will be displayed when you click on that keyword. Apart from this the keyword significance column also compares the keyword frequensy with the most popular keyword for your website.

To know more login in to your google webmaster central account.

Search engine optimization tips for beginners

Getting a website in top is a thing that every webmaster would love to achieve. Achieving top rankings for your favorable keywords is not a very difficult task but its hard to decide from where to start with and it may land you it totally different part of the globe if you doesn’t follow the webmaster guidelines set by major search engines for webmasters and search engines optimization experts or companies. In this article I am posting few search engine optimization tips for beginners but these tips are equally beneficial for any SEO professional.

1. Don’t purchase new domains: If you are trying to get your website ranked in engines and so far you don’t have any substantial success, then don’t try to go and try your luck in new domain. Reason here is that search engine give value to the age of the domain and hence it’s recommended to try figuring out things that may be hurting your website’s reputation over search engines. However there may be circumstances when you may need to start new domain under such situation using permanent redirect to your new domain is recommended to minimize the loss of traffic from search engines.

2. Do extensive keyword research: Spend good amount of time in keyword research and go in as much detail as you can while researching keywords. Don’t select keywords that can bring traffic but brainstorm keywords that can bring you sales. Over years of experience in search engine marketing I have seen that lots of keywords bring you traffic but there are couple of keywords that can bring business, revenue for you. Thus analyze your website traffic to shortlist the keywords that bring you business. Ranking at the top of search engines for these keywords make the actual difference.

3. Use different title and meta tags: Each page of your website needs to have unique title and meta description tags. Your title tag should contain important keywords included in the content of your web pages. One more important point to be taken care is that it’s the title tag of a webpage that will prompt any visitors to click your website at search engine result pages.

4. Don’t over optimize: Never optimize your website rather optimize for your targeted audience. This is one of the common instructions by all major search engines for webmasters.

5. Write Search engine friendly code: Make you website code search engine friendly by preventing excessive use of images, flash, java script menus or links. Use alt and title attributes and images and links. Validate your website HTML, XML and CSS.

6. Use webmaster tools: Evaluate your SEO campaign by using tools like google analytics, webmaster central, yahoo site explorer etc. These tools are very much helpful for webmasters in their SEO campaigns.

7. Get quality links: All of us know off-page optimization is very crucial part of any SEO campaign however only quality links count and contribute to your website’s PR and search engine rankings. Any off-page activity, be it link building, social media marketing, directory submission etc. take care of quality always.

Article Source: The SEO Marketing

Yahoo goes - Y!ou - More Personalized yahoo

The new mission statement of the company - Yahoo! Puts Its Focus on "Y!ou" speaks of the focus on people. So will there be any new features added in yahoo for the above mentioned mission statement. Yes it means:

- You can add your access your favorite content through the Yahoo! frontpage on any screen from a single Web location.

- Yahoo! Mail now offers simpler photo sharing, editing and easy access to helpful and productive apps.

- Yahoo! Search has been updated today to make Web search results more relevant and meaningful.

- High-quality video calling has been added to Yahoo! Messenger for instant connections with friends and family.

- You can also continue your internet experience on your mobile phone browser through Yahoo!'s new mobile homepage. And if you are the experimental kinds try out the Yahoo! for mobile, Yahoo! Finance, Yahoo! Fantasy Football, Yahoo! Messenger and Flickr.

The brand campaign was launched in United States on September 28 and starts in India and United Kingdom on October 5 and will extend into 2010. It will reach major and emerging markets worldwide, including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan.

Read full story at: Yahoo News

Alexa Rank Simplified

Adding one more post about Alexa rankings. I was just reading FAQs at alexa website. And I recommend all of you to go through Alexa FAQs to know what alexa rank is along with ways to improve alexa rankings. Few things I want summarize:

1) Alexa rank is not just based on Traffic of alexa toolbar users: Yes that's true previously I thought Alexa rank is just based on traffic from the millions of user that have Alexa toolbar installed at their PCs. However its mentioned that alexa uses data obtained from other, diverse traffic data sources ( Now I wonder whats these diverse traffic sources are?).

2) Alexa rank is based on the 3 months aggregate traffic and is combined measure of page views and users ( Alexa toolbar and other diverse traffic sources).

3) Alexa rank for mirror site is counter together.

4) Definition and explanation of terms like Data Normalization, Movers & Shakers, Page Views, Alexa reach etc.

Also have a look and SEO rank details of The SEO Marketing
For more info on alexa ranking check: http://seov.blogspot.com/search/label/alexa

SEO Anlaysis reports for clients

SEO analysis reports can be send to a client during different phases of a project. A SEO analysis report can be send at following durations:

1. SEO analysis report with your SEO proposal for a client
2. Pre SEO report when a project starts
3. SEO progress reports
3. Post SEO report on completion of project

All these report have benefits of there own and must be prepared with great care. Take the case of SEO report that can be send with the SEO proposal. Herein you can mention the points, changes that will help the client site. In this report you can also ask cleint about website SEO history like SEO strategy followed and things that worked for search engine optimization of the website along with things that didn't worked. Mentioning the top competitors in this report can also be beneficial as client can be satisfied about you being aware of his potential market, competitors etc.

Pre SEO reports normally should be short and simple. In pre SEO you can mention about current website status and changes that you will implement to fix any shortcomings etc.

SEO progress reports can contain traffic report, ranking reports etc.

Post SEO reports need to be detailed report containing each and every SEO success achieved. You can compare Pre SEO and POST SEO traffic, PR, rankings, alexa ranking etc.

That was about SEO reports, will publish about paid results and youtube video promotion future posts.

Selection of keywords

Keywords play an important role in the seo marketing campaign of a website be it organic search engine optimization or pay per click campaign. Until and unless you are using the right keywords you are wasting your efforts in organic SEO and both efforts and money in PPC campaigns. So keywords research or selection of keywords is very much important task of any search engine marketing campaign. Its not the search count of the keywords that will help you compile the list of keywords however there are certain more things that need to be taken care for shortlisting keywords i.e. keyword popularity, keyword ROI factor, keyword proximity etc. Also you should keep on changing your website keywords according your business requirements.

Once initial keyword research is done try to add other keywords around those keywords like synonyms, long trail keywords, singular or plural combination etc. Targets these keywords carefully in your page meta and title tags and in your ad copies. With the progress of your camapign you would be able to further shortlist converting keywords by analyzing your web stats.

STPI awards - Woman Entrepreneur of the Year

Ms Anuja Lath Co founder and COO of Red Alkemi ( Previously known as Pugmarks, SEORank) was awared best Woman Entrepreneur of the Year for the year 2008-2009. I have been associated with redalkemi around 5 years back when I started my career as Link building executive over there.

Good Site for Submission

I am posting here few good sites to submit your websites. These websites grade your websites based on some formula and also shows your sites ranking on other popular sites like alexa, compete, quintcast etc. So adding link here is worth enough as you will get free back link from quality websites.

Here comes the list:
Cubestat
StatBrain
Alexa
Suwonk
Siteadvisor
Xomreviews
Websiteoutlook
About Us
Zimbio
Shout your site
Domain Crawler

SEO Basics Search Engine Optimization Made Easy

Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in search engines like Google, Yahoo! Search, and Microsoft Live Search. If you run into any new jargon while reading this Knol consider looking up their definitions using the Search Engine Marketing Glossary.

Search engines only show 10 results on the first page, and most searchers tend to click on the top few results. If you rank at the top business is good, but if you are on the second or third page you might only get 1% of the search traffic that the top ranked site gets.

The 2 most powerful aspects of search engine marketing are

• users type what they want to find into search boxes, making search engines the most precisely targeted marketing medium in the history of the world
• once you gain traction in the search results the incremental costs of gaining additional exposure are negligible when compared with the potential rewards, allowing individuals and small businesses to compete with (and perhaps eventually become) large corporations

While many people consider SEO to be complicated, I believe that SEO is nothing but an extension of traditional marketing. Search engine optimization consists of 9 main steps

1. market research
2. keyword research
3. on page optimization
4. site structure
5. link building
6. brand building
7. viral marketing
8. adjusting
9. staying up to date

Read full knol at Google Knol

BUSY SEO EXPERT

August has been a busy month so far and I am not sure I will be getting any time later this month for making any posts on any of my blogs. Anyhow I am planning the projects in such a way that I can get few hours free this weekend for posts at if not at all my blogs.

Thanks.

Blogging and Social Media - Nice Cartoons

Hi,

Just visited website http://blaugh.com, and I found it a ncie website full with lots of funny cartoons mainly related to SEO, social media, blogs etc. Posting few of them which I liked, you may check more at the website.

Reason for traffic drops

Google official blog made an interesting post on the possible reasons fro drop in the traffic of a website. There were some interesting things mentioned which most search engine marketing experts may think be the cause for traffic dip.

First issue discussed is duplicate content, the post says unless the duplicate content is being used to manipulate search engine rankings its not be flagged as violation of google terms and webmaster guidelines. Using affiliate links be the reason for traffic drop was also completely denied.

However interesting post was made regarding the site publishing malicious software code, code injection and reported attack website message. If your website contain such malicious code then be prepared for a sudden and huge dip in your website traffic. But no need to worry you may grt rid of such situation easily by following instructions at google webmaster central

Ways to Improve Alexa Rankings & Traffic

Adding one more post to the Alexa series, here I am posting tips to improve alexa rank and alexa traffic for a website. As explained earlier Alexa ranking is based on number of times a website is browsed by people having alexa toolbar installed at there computers. Here are few tips that can prove to be helpful in increasing your alexa rankings:

1. Install alexa toolbar at your office and hoe computers.
2. Add your website as default home page.
3. Add alexa rank widget to your website or blog. It helps for visits where alexa toolbar in not installed.
4. Ask friends, relatives etc to rate/review your site at Alexa.
5. Write content with main topics related to Search engine marketing or online marketing, webamsters tips etc. People in this field normally has Alexa toolbar installed and thus this will help get little benefit in alexa ranks.
6. Promote your website the more it will get browsed better alexa ranking will it achieve. Try to improve traffic from search engines and referral websites.

Let me know if you know some more techniques to improve alexa rankings.

Alexa ranking myth simplified

My previous posts were related to Alexa but not really were about what alexa ranking is all about. In the earlier post SEOv Blog @ Alexa I mentioned about my SEOv blogs ranking at Alexa and in the post Alexa widget not supportedI simply put the screen shot of Alexa graph. Here in this post i will share what alexa ranking is all about and how can webmasters improve there sites alexa rankings.

Alexa.com is a website from Amazon.com that collect information about the websites and rank them according to the traffic of the websites. The major point here is that traffic is determined of the people who have installed alexa toolbar only so the ranking is only of the internet users who have installed Alexa toolbar in their web browser. However Alexa still remains one of the greatest parameter for the authority of any website, better the alexa ranking better is the site. Many organization still has Alexa rank as qualifying parameter for placing ads, buying links and or hiring the services you offer.

That was all about the importance on alexa rankings will post on how to improve alexa rankings later.

Alexa widget not supported

Perhaps there is some error in the Alexa script or Blogger is not supporting it. Anywys you may have a look at screen shot of alexa trends for my blog.

SEOv Blog @ Alexa

I was just checkign backlinks of this blog http://seov.blogspot.com and I found that a page from Alexa.com is shown in the backlinks. Now this made me really happy as i never bothered to check my blog Alexa rank as I think its very difficult to get a blog in fact free blog ranked in Alexa.

Exact alexa link appearing in backlinks. I am also planning to check the Alexa trends for my other blogs and of course please check the Alexa widget for live alexa trends of SEOV blog.

Image Search - Dilemma of optimizing images

Lots of SEO companies include image promotion in there SEO proposals and services list, but it seems that not each company actually cares about image search and also clients hardly ask or check if there site appears for any image search result pages. I strongly believe that you can get a good bunch of traffic from image search results. Reasons are lot and only one thing to support is that it won't harm you unless you want to protect your images and that an be easily done through robots file exclusion.

As I was thinking about image promotion I just searched in google images about google (See results). To my surprise there was no Google.com in the results. In fact you would be more surprised to know that google didn't appeared in first 10 pages for its own search on its own search engine.

Same was the case when search term Yahoo and MSN was used over google image search.

TO go further in this research I now tried to Yahoo image search. Yahoo also disappointed as same results n google, yahoo or MSN site was found in the image results for their own search terms.

Then I thought to skip search on MSN but a short coffee break gave me the energy to check msn image search also and finish this post at SEOV blog. Results were MSN were also the same. Luckily I get google images as referral. It don't show the keywords but I am happy my blogs and sites are appearing somewhere in image search results.