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Monday, September 21, 2009

Alexa Rank Simplified

Adding one more post about Alexa rankings. I was just reading FAQs at alexa website. And I recommend all of you to go through Alexa FAQs to know what alexa rank is along with ways to improve alexa rankings. Few things I want summarize:

1) Alexa rank is not just based on Traffic of alexa toolbar users: Yes that's true previously I thought Alexa rank is just based on traffic from the millions of user that have Alexa toolbar installed at their PCs. However its mentioned that alexa uses data obtained from other, diverse traffic data sources ( Now I wonder whats these diverse traffic sources are?).

2) Alexa rank is based on the 3 months aggregate traffic and is combined measure of page views and users ( Alexa toolbar and other diverse traffic sources).

3) Alexa rank for mirror site is counter together.

4) Definition and explanation of terms like Data Normalization, Movers & Shakers, Page Views, Alexa reach etc.

Also have a look and SEO rank details of The SEO Marketing
For more info on alexa ranking check:

Friday, September 18, 2009

SEO Anlaysis reports for clients

SEO analysis reports can be send to a client during different phases of a project. A SEO analysis report can be send at following durations:

1. SEO analysis report with your SEO proposal for a client
2. Pre SEO report when a project starts
3. SEO progress reports
3. Post SEO report on completion of project

All these report have benefits of there own and must be prepared with great care. Take the case of SEO report that can be send with the SEO proposal. Herein you can mention the points, changes that will help the client site. In this report you can also ask cleint about website SEO history like SEO strategy followed and things that worked for search engine optimization of the website along with things that didn't worked. Mentioning the top competitors in this report can also be beneficial as client can be satisfied about you being aware of his potential market, competitors etc.

Pre SEO reports normally should be short and simple. In pre SEO you can mention about current website status and changes that you will implement to fix any shortcomings etc.

SEO progress reports can contain traffic report, ranking reports etc.

Post SEO reports need to be detailed report containing each and every SEO success achieved. You can compare Pre SEO and POST SEO traffic, PR, rankings, alexa ranking etc.

That was about SEO reports, will publish about paid results and youtube video promotion future posts.

Wednesday, September 16, 2009

Selection of keywords

Keywords play an important role in the seo marketing campaign of a website be it organic search engine optimization or pay per click campaign. Until and unless you are using the right keywords you are wasting your efforts in organic SEO and both efforts and money in PPC campaigns. So keywords research or selection of keywords is very much important task of any search engine marketing campaign. Its not the search count of the keywords that will help you compile the list of keywords however there are certain more things that need to be taken care for shortlisting keywords i.e. keyword popularity, keyword ROI factor, keyword proximity etc. Also you should keep on changing your website keywords according your business requirements.

Once initial keyword research is done try to add other keywords around those keywords like synonyms, long trail keywords, singular or plural combination etc. Targets these keywords carefully in your page meta and title tags and in your ad copies. With the progress of your camapign you would be able to further shortlist converting keywords by analyzing your web stats.

Sunday, September 13, 2009

STPI awards - Woman Entrepreneur of the Year

Ms Anuja Lath Co founder and COO of Red Alkemi ( Previously known as Pugmarks, SEORank) was awared best Woman Entrepreneur of the Year for the year 2008-2009. I have been associated with redalkemi around 5 years back when I started my career as Link building executive over there.

Friday, September 11, 2009

Good Site for Submission

I am posting here few good sites to submit your websites. These websites grade your websites based on some formula and also shows your sites ranking on other popular sites like alexa, compete, quintcast etc. So adding link here is worth enough as you will get free back link from quality websites.

Here comes the list:
About Us
Shout your site
Domain Crawler

Sunday, September 06, 2009

SEO Basics Search Engine Optimization Made Easy

Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in search engines like Google, Yahoo! Search, and Microsoft Live Search. If you run into any new jargon while reading this Knol consider looking up their definitions using the Search Engine Marketing Glossary.
Search engines only show 10 results on the first page, and most searchers tend to click on the top few results. If you rank at the top business is good, but if you are on the second or third page you might only get 1% of the search traffic that the top ranked site gets.
The 2 most powerful aspects of search engine marketing are
  • users type what they want to find into search boxes, making search engines the most precisely targeted marketing medium in the history of the world
  • once you gain traction in the search results the incremental costs of gaining additional exposure are negligible when compared with the potential rewards, allowing individuals and small businesses to compete with (and perhaps eventually become) large corporations
While many people consider SEO to be complicated, I believe that SEO is nothing but an extension of traditional marketing. Search engine optimization consists of 9 main steps
  1. market research
  2. keyword research
  3. on page optimization
  4. site structure
  5. link building
  6. brand building
  7. viral marketing
  8. adjusting
  9. staying up to date

Read full knol at Google Knol

The SEO Marketing Company

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