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Thursday, March 14, 2013

Online Reputation Management & SEO - Are they same?

This question was asked recently by one of ex-colleague. He told me that his company got their first ORM (Online reputation management) project and while the discussion was going on he made the statement that there is no difference and he can handle this project smoothly like the other SEO projects.  I just replied that I'll love to hear his statement once this new project is over and wished him good luck. After few days that friend called me and asked about tips on how to fix the negative results and he said he was wrong, it’s not like regular SEO.

So what is the difference between SEO and ORM?

Before I tell you the difference let me tell you that both SEO and ORM complement each other. A good SEO professional will definitely achieve success with ORM as well but for that he will need to be proactive in his approach and just think ahead of on-page and off-page SEO.

How ORM is different can be analyzed from the fact that in SEO you work on achieving page 2 rankings for a set of keywords. All you need to do is get all or few of those in page one and your client is happy. If the increase in rankings brings a significant increase in traffic and leads then chances are there that you'll get some good incentives/bonus from the clients as well. However ORM is a totally different ball game. In ORM you need to work on page basis you are committed to remove negative/unwanted results from a set number of search pages of Google or other search engines. Your client can be happy to see movement of negative results but the biggest challenge lies in getting the negative results out of the first page of search results. 

Definitely the strategies for ORM and SEO needs to be different like SEO is all about focusing on a single site, making it search engine compliance. Once you make that site search engine compliance you focus gets shifted to getting links to that site. However when it comes to online reputation management your focus is on creating new identities and promote lots of positive sites for the same keyword or a couple of keywords that are related (brand name or people name).

This is all about search engine optimization and online reputation management services relation to each other. I'll share some tips about ORM soon in my later posts. Keep visiting and share this post over social networks etc if you like it.

Good Day!

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