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Saturday, January 12, 2008

Google Algoritms updates in 2008 : Video on Google updates

Watch the video posted by WebProNews on Google algorithms changes in 2008. Video also mentioend about Google's view on authority links and Web 3.0.

View full video at

Friday, January 11, 2008

Carrer in Search Engine Marketing : rewarding career

SEMPO (Search Engine Marketing Professionals Organization) conducted yet another surveys regarding career in search engine marketing. According to the surveys conducted among in house Search Engine Marketin professional of SEMPO a career in search marketing can be very rewarding.

The results reflected the newness of the industry, but also showed that search is maturing. About 64 percent of respondents have five years of SEM experience or less. Very few entry-level SEMs reported salaries over $100,000; just 8.0 percent of those with 0-3 years experience. Compare this to the number of similar respondents making less than $50,000: 48.8 percent. The remaining 43.2 percent fell in the middle, making between $50,000 and $100,000 a year.

The size of salaries roughly corresponded to the size of the company, with larger companies paying more. "That indicates that it's a good career path. There are options out there, it just takes a little more experience to get them," he said.

More experienced SEMs, those with 5 to 7 years of experience, tended to make significantly more than their inexperienced counterparts. Just 17.4 percent of respondents in this group reported making less than $50,000. The majority (56.4 percent) make more than $80,000 a year, including 4.4 percent that reported earning more than $200,000 in salary and 30.3 percent making between $100,000 and $200,000.

The difference in experience levels is being reflected in the number of senior level titles. There are still relatively few VP-level search marketers, less than 4 percent of respondents. Another 10 percent hold a director title, and 9 percent have a senior management role. More than 36 percent of respondents in this group reported salaries between $80,000 and $100,000.

Twenty-six percent of respondents hold the title of manager, though nearly half do not directly manage people. Compensation for this group clustered around the $60,000 to $90,000 range.

Wednesday, January 09, 2008

Top SEO questions : most commonly asked search engine optimisation questions

Frequently asked Search engine optimisation questions

1. Give me a description of your general SEO experience.
2. Can you write HTML code by hand?
3. Could you briefly explain the Page Rank algorithm?
4. How you created any SEO tools either from scratch or pieced together from others?
5. What do you think of Page Rank?
6. What do you think of using XML site maps?
7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
8. What SEO tools do you regularly use?
9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
10. What areas do you think are currently the most important in organically ranking a site?
11. Do you have experience in copywriting and can you provide some writing samples?
12. Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled?
13. Explain to me what META tags matter in today’s world.
14. Explain various steps that you would take to optimize a website?
15. If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?
16. Rate from 1 to 10, tell me the most important “on page” elements
17. Review the code of past clients/company websites where SEO was performed.
18. What do you think about link buying?
19. What is Latent Semantic Analysis (LSI Indexing)?
20. What is Phrase Based Indexing and Retrieval and what roles does it play?
21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for back links?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference between Page Rank and Tool Bar Page Rank?
26. Why might you want to use no-follow on an internal link?

Search engine optimisation questions related to analysis

1. Are you familiar with web analytics and what packages are your familiar with?
2. From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
3. How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
4. How do you evaluate whether an SEO campaign is working?
5. What does competitive analysis mean to you and what techniques do you use?
6. If you’ve done 6 months of SEO for a site and yet there haven’t been any improvements, how would you go about diagnosing the problem?
7. How many target keywords should a site have?
8. How do you help a customer decide how to their budget between organic SEO and pay per click SEM?
9. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results, how does this affect your work?
10. Why does Google rank Wikipedia for so many topics?
Industry Involvement

Search engine optimisation questions ooops interview questions.

1. If salary and location were not an issue, who would you work for?
2. In Google Lore - what are ‘Hilltop’, ‘Florida’ and ‘Big Daddy’?
3. Have you attended any search related conferences?
4. Google search on this candidates name, (if you cannot find them, that’s a red flag).
5. Do you currently do SEO on your own sites? do you operate any blogs? do you currently do any freelance work and do you plan on continuing it?
6. Of the well known SEOs, who are you not likely to pay attention to?
7. What are some challenges facing the SEO industry?
8. What industry sites, blogs, and forums do you regularly read?
9. Who are the two key people who started Google?
10. Who is Matt Cutts?
11. If you were bidding on a contract, what competitor would you most worry about?
Open Ended

Search engine optimisation questions regarding SEO experience

1. Tell me your biggest failure in an SEO project
2. What areas of SEO do you most enjoy?
3. In what areas of SEO are you strongest?
4. In what areas of SEO are you weakest?
5. How do you handle a client who does not implement your SEO recommendations?
6. Can you get “xyz” company listed for the keyword “Google” in the first page?
7. What do you think is different about working for an SEO agency vs. doing SEO in-house?
8. Why are you moving from your current position and / or leaving any current projects?

I suggest you can ask few of these question to a SEO company is you are looking for search engine optimization services for your website.

Wednesday, January 02, 2008

SEO video tutorial - top 20 SEO downloads

watch the SEO video tutorial for top 20 SEO tools and downloads

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