Sites that didn't go popular like google

There were some search engines in the world wide web before google
launches some 10-12 years back. Google not only outdid all the
existing search engines from the search market but also become synonym
for search engine. The term googling was added to the Oxford dictionary
that means searching something on google.com

Given the success of google many companies tried to replicate the
success of google and though they were unable to replace google but
some site really were as good as google if not better. In this post
I'll share the ideas of some very good sites that didn't become
popular like google.

1) Grotal.com - Grotal comes at number one in the list. This local
search engine works on a very basic funda that it lists business that
don't have a website. This is a great thing in my opinion. But the
drawback is that sometimes phone number and address mentioned at
Grotal are incorrect or not working. An interesting thing to share
about Grotal is that it was launched by the name of Moogle with the
URL www.moogle.in but they got a notification from google and then
shift to the name of grotal. This site currently got a alexa rank of
7000 which means site is really getting some good amount of traffic.
However majority of the traffic is from Google this means that grotal
is totally dependent on Google and will die if sites disappears from
the google search results. Anyhow a nice concept and they have other
modules like education, tolet, PG and video etc. Let see how this site
will progress in a year or two.

2) Live: When Microsoft launched Live as a search engine replacing the
exisitng MSN, it was speculated that Live will give a tough
competition to Google and Yahoo. However Live didn't get as popular as
expected and soon Micrisoft launched bing which now partners with
Yahoo ad provides search results to Yahoo. Bing though is performing
better as comapred to live.

3) Guruji: When a groupd of IIT students launched this Indian search
engines, it created a buzz. Lots of marketing, viral news but guruji
never beacame the search engine that the founders might have expected
to.

Citation links - New link building strategy in SEO

Citation links - New link building strategy in SEO

Do you know citations for your business can help improve your business rankings. Citations links or just citation of your business not necessarily a clickable links i.e. mention of you business address or telephone number etc in a credible community or yellowpage website etc can dramatically improve website rankings in search engines. Citation links are very much important in local SEO listing rankings.

Rankings in Google rely very much on citations i.e mentions of a business around the web so that the address and business name and phone can be validated. More citation and validated citation a business have means, more the business is trusted by Google to appear in the local or maps results. I hope now you must have a clue that despite being listed in Google local and adding of keywords, title etc why you site still doesn't apprear in search results in the maps or
local listings. This means you need some catations, reviews and validation to improve the rankings.

One thing you can do before starting to build citation links for your business is to see if there are some citation links already or not. This can be done by searching your business name in google local or maps and then in your business listing page click on the "Web pages" tab, if it shows some site then its great otherwise you need to starting getting citation links.

Some of the citations sites that you can consider include:

- Yellowpages (with business validation and reviews)
- Review sites
- Donations to some charity
- Sponsorship of some event or cause
- Discussion forums (not just every forum but the one that are authoritative)
- Patent application
- Research content
- Interview at some expert site
- Classifieds of business directories
- Directories
- Local search glossaries

Hope now you have some idea of how citation can help your local SEO campaign. Please feel free to get in touch for building citation links, visit http://www.theseomarketing.com

Do SEO and Blogs complement each other?

Hi All,

Hope you all the doing fine. Please accept my sincere apologies for not posting at this blog from a long time. My last post about Google Account Logout Malware warning was published in November 2011 and since then it’s a long holiday for me considering this SEO Marketing Blog. It’s not that the holidays were intentional, the reason for this long absence can be credited to the holiday’s season initially and after that I’ve been kept busy by new assignments and some important functions that I need to attend.

Today a step from Google prompted me to post at this blog. Google yesterday implemented country top level domain specific redirection to all the blogger domains this means if you are residing in India then this SEO Marketing blog will open as .blogspot.in in place of blogspot.com. This step is taken by google in response to some conflicts over hosted content at Google with the Indian Government. (I think Indian government must be more concerned about the country’s development, handle corruption and improve the standard of living in India rather than to go after the company which is known as the best company to work). According to google they are taking complete care so that the new changes will not cause any loss of traffic on harm to search engine optimization of the blogs.

Now let’s talk about SEO and blogging. I hope most of you will agree that search engine optimization and blogs complement each other. From the evolution of the blogs and the rise of blogs as a strong marketing tool, many SEO marketing companies have been using blogs as to promote the business of many clients.

How to blogs help in SEO?

Blogs are free, easy to setup, easy to maintain and very much SEO friendly. Thus you can use blogs not only for getting free links but also as a strong interaction tool to the visitors to your site. Thus blogs serves multiple purposes like:

• Provide free one way links
• Improve search engine saturation of the site
• Provide valuable stuff to the site visitors
• Release company news, product demos, new product announcement
• You can also use blogs to disperse company discount coupons
• Cost effective marketing tool
• Helps in social networking (SMO)
• Improved traffic and sales
• Can generate additional revenue stream if you plan to host third party ads or implementation of banners ads etc.

Thus you can see what you are missing if you are not blogging for your company or business. Start blogging now and enjoy the benefits of blogging. Please feel free to send your queries or suggestions; I’d be happy to respond.

Google Account Logout Malware warning

I think there is something wrong with my anti virus or my computer. From last few days I am getting malware warnings every time I try to logout from my Google account be it gmail, google analytics, gplus or any other Google service I am using.

Is there anyone else out there who face the similar issues with Google account log out URL.

You can also take a look at the screenshot below.

Video promotion Tips - youtube video marketing

Almost every business have their video channel at youtube nowadays and I am sure your business also got one. However few questions to ask here are:

• Are you generating referral traffic, sales from youtube videos?
• Are people watching the videos?
• Is there increase in video views, likes or comments?
• How many times video is embedded by others?
• Is there increase in channel view, subscribers?

If you are unsure about answers of the above questions, then you must read the next post that I'll make most probably in next few days. That post will cover all the aspects of video marketing and how it can help a business grow.

Do visit the blog for video marketing tips.

Related posts:

• Video is the new king in SEO
• Download videos - Convert Videos form any URL
• Video promotion
  

Video is the new king in SEO

Content has always been an important thing in SEO. Content is said to be king from a long time. But one thing I've observed in recent past that Video is slowly and slowly replacing content as the king. Now content that has images and videos embedded in the the pages is getting more value than only simple content no matter it is quality content, longer and free from any grammar or spelling mistakes. Of course I need not to mention that content is plagiarism passed. In some cases a video page with well written titles etc is enough to get the pages ranked higher. Also video pages gets ranked quickly as compared to other pages. Create a youtube channel and you can get thousand of referral hits to your site from youtube.

But there are some tips and tricks that can help in getting more benefits from video marketing as compared to your competitors. I'll post a article on tips and tricks of youtube or video marketing later. In case you have any query, comment or feedback feel free to share it.

Google Sitelinks Dilemma – Unexpected Alien Link in Google Site links

I am getting strange and alien link being displayed as sitelinks in Google search results. In these cases mostly webmaster would suggest that in http://www.blogger.com/img/blank.gifthe Google webmaster central submit a remove from site links request and link will be removed from site links for at least 45 days before it may appear again at sole discretion of Google.

However my problem is even bigger than this and here is the full story. I recently searched my love quotes blog URL i.e. luvquotes.blogspot.com so as to see if any site-links are being displayed by Google.
Like any other I was happy to see Google displaying the links when I search for the blog URL however I was shocked to see UTL of another Blog which is not owned by me.

Please check the attached screen shot and share any thoughts you have on this.

Duplicate Content Checker Tools - Free Online Plagiarism Checker

In the past couple of algorithm updates Google and other search engines are giving more and more emphasize on the quality of web-page content. If you’d heard about recent panda update, then content quality was one of the main focus areas of the update. Lower value content sites, content farms, sites with duplicate content has been axed by Google and on the other hand sites with good user values content were the one who got the benefit of being in the top 10 Google rankings.

One main thing here for any webmaster becomes to check quality of the content and also make sure that the content you are going to publish on your website or anywhere else online must not be duplicate i.e. published anywhere else already. Now how can one make sure the content is not published on in other word how to find Plagiarism in the content? One way is to search few lines of the content randomly by using exact search tool (searching the content using “”).

However searching manually is only feasible for checking plagiarism for one or two pieces of content. It becomes time consuming and may not be effective sometimes if not used properly. The best and the proven way to check duplicate content is to use online plagiarism checker. Many online plagiarism Checker tools are available for free. Below is the list of plagiarism checking tools that you can use for better content publishing:

• http://www.dustball.com/cs/plagiarism.checker/ - Copy the content or upload the word document to check the copied content immediately
• http://www.plagiarismchecker.com/ - You can even create alerts here
• http://plagiarisma.net/ - One with multiple options checks via URL, upload doc or copy content directly.

I hope you liked this post and the tools, please feel free to share this.

Related post:
Duplicate Content Penalty & Recovering from the penalization

Search engine optimization tips for beginners

Getting a website in top is a thing that every webmaster would love to achieve. Achieving top rankings for your favorable keywords is not a very difficult task but its hard to decide from where to start with and it may land you it totally different part of the globe if you doesn’t follow the webmaster guidelines set by major search engines for webmasters and search engines optimization experts or companies. In this article I am posting few search engine optimization tips for beginners but these tips are equally beneficial for any SEO professional.

1. Don’t purchase new domains: If you are trying to get your website ranked in engines and so far you don’t have any substantial success, then don’t try to go and try your luck in new domain. Reason here is that search engine give value to the age of the domain and hence it’s recommended to try figuring out things that may be hurting your website’s reputation over search engines. However there may be circumstances when you may need to start new domain under such situation using permanent redirect to your new domain is recommended to minimize the loss of traffic from search engines.

2. Do extensive keyword research: Spend good amount of time in keyword research and go in as much detail as you can while researching keywords. Don’t select keywords that can bring traffic but brainstorm keywords that can bring you sales. Over years of experience in search engine marketing I have seen that lots of keywords bring you traffic but there are couple of keywords that can bring business, revenue for you. Thus analyze your website traffic to shortlist the keywords that bring you business. Ranking at the top of search engines for these keywords make the actual difference.

3. Use different title and meta tags: Each page of your website needs to have unique title and meta description tags. Your title tag should contain important keywords included in the content of your web pages. One more important point to be taken care is that it’s the title tag of a webpage that will prompt any visitors to click your website at search engine result pages.

4. Don’t over optimize: Never optimize your website rather optimize for your targeted audience. This is one of the common instructions by all major search engines for webmasters.

5. Write Search engine friendly code: Make you website code search engine friendly by preventing excessive use of images, flash, java script menus or links. Use alt and title attributes and images and links. Validate your website HTML, XML and CSS.

6. Use webmaster tools: Evaluate your SEO campaign by using tools like google analytics, webmaster central, yahoo site explorer etc. These tools are very much helpful for webmasters in their SEO campaigns.

7. Get quality links: All of us know off-page optimization is very crucial part of any SEO campaign however only quality links count and contribute to your website’s PR and search engine rankings. Any off-page activity, be it link building, social media marketing, directory submission etc. take care of quality always.

Linked In Marketing Tips & Promotion services

In one of the older post we discussed about How to promote your business and website using LinkedIn. In the post I will share some Linkedin marketing tips to help in online promotion and brand building. Linkedin is no doubt the most popular and faster growing network of professionals; you can currently find a huge percent of business professionals at Linkedin. The best part is that these users are all the countries in the world and not just one or few geographic locations. The basic step of linkedin marketing begins with creating a profile, community and adding contacts. After that you need to establish your business as a brand and more importantly get some leads. Below are some tips on Linkedin Marketing:

• Get recommendation – Ask them people in you contacts to recommend you. Getting the write message is important part of the recommendations, so take care of it.
• Export your connection – Linkedin provides a functionality to export your contacts to your address book, use this more often say after every 3 or 6 months. Make it a habit; this will be helpful when you are sending some promotional email or seasonal greetings with some business information.
• Use answers and questions – Use this feature creatively and you can establish yourself as a king in your niche.
• Connect with as much people you can to increase your reach. Add new contact on weekly basis.
• Update daily – Make sure to login and update profile like adding message, integrate with other social networks like twitter, facebook, buzz etc.
• Participate in groups – This is the great way to get business. Target the groups related to your business, services or products.
• Get specialist services: In case you are busy with business meeting etc hiring the services of a professional linkedin marketing professional is advised. In fact its better you get some SMO services. Most SMO optimization packages include Linkedin promotion as well.

Informenter - A Must have adon for SEO professionals

Though I don't prefer using many tools and I seldom use any tools or adons (I am a 100% believer in mannual SEO work). However informenter is an adon I'd strongly recommend to every SEO professional. As a SEO you may need to sign up at verious sites be is an Article directory, blog, PR or forum site. After registeration you may require submit various forms say for example article or directory submission.

Making these process fully automatic will cause quality issues like changing or anchors, using different combinations of fields etc. All such things can be done by using of semi automatic tool called informenter. Informenter comes as an adon for firefox and is minimises the typing work upto 90%. you will definitely love this adon. Go explore it more to know more features.

SEO tip of the day for Adsense publishers

Many adsense publishers make a mistake of posting copied artciles at their website and blogs. Some may also go to the extent of using software to automatically post copied content. Doing this you will not get the CTR value as good as compared to CTR of ads with unique content. Also you must know that copied contnet even don't help in organic SEO rankings as well. Thus is will be wastateg of you time and efforts.

Can social bookmarking and SEO complement each other?

Search engine optimisation (SEO) campaigns and social bookmarking may not initially seem like strategies which can work together, but one expert suggests that combining the two can hold a range of benefits.

Writing a guest post for Search Engine Land, BlueGlass's Jordan Kasteler comments that "combining real-time social sharing with search engine optimisation tactics can give websites the indexing or popularity boost that it needs".

SEO strategies, he notes, should be kept simple. He recommends sticking to best practice guidelines for writing, as well as using locally-relevant keywords to boost search engine rankings.

Highlighting that organic rankings will last longer than popular stories on Digg, he suggests that by creating content that ticks both boxes, businesses can enjoy the best of both worlds.

And succeeding to get content on social networking platforms could also help to boost the site's exposure, thereby potentially increasing future rankings.

Meanwhile, quality content is an essential building block of successful SEO, according to a recent Search Engine Watch post from KoMarketing Associates's Derek Edmond.

Source: DirectNews

Easy SEO Job Interview - Crack SEO interview

Carreer counsellors say the bring you relevant experience to guarantee your success in a job interview. In case you don't have any job experience then you must have a Masters degree for grabbing the job.


But how to gurrantee success in a job interview in case you don't have any experience and a masters degree. here is the answer:






Jokes apart here are some other option also fro cracking any SEO job interview:

• Read the SEO interview questions.
• Learn Search Engine Optimisation step by step
• Get yourself familar with top SEO tools used by the experts.
• Learn SEO tips for the beginners, these are sufficient for a fresher level SEO interview.
• Follow Matt Cutts and be a active memmber of some SEO forum.
• You can also subscribe to some SEO newsletters or google alerts.

Strange Online Google Adsense Ads - 2

This is the second part of stragen ads, you can read part one at my post Strange Online Google Adsense Ads - 1 . Below is the screen shot image of the new strage add.



Here in this ad title is "SEO, Internet Marketing Course" and descrption says "Live Project + IGNOU certification Limited time offer for Rs 8000".
Whats strange here is that IGNOU is the largest distance learning university in India and as far as I know IGNOU doesn't offer any kind of SEO certification. The person running this IGNOU SEO course seem to be a scam.

I'd like to advise all the SEO expert to check with IGNOU website http://www.ignou.ac.in/ or your nearest IGNOU study center once.

Strange Online Google Adsense Ads - 1

Many a time you may have come across some strange google adsense ads. I've observed many such ads in the past so just to share such ads with you I am starting this Strange Google Adsense ads series. In future this series may extent to strange online ads.

Please check the screen shot below, here an adsense ad with title Test1 and follwing description contains test2, test 3. The url displayed is test.com. This ad appeared at the blog http://articlesnewspaper.blogspot.com/

Duplicate Content Penalty & Recovering from the penalization

All you you must have heard of this duplicate content penality before also. In every FAQ on SEO, Forum on SEO, Internet Marketing Forums, article and newsletter there is a regular repition of this topic. Just today as I came back from my SEO Marketing company, I logged in to my gmail account and I once again found an interesting email, here a webmaster is talking about how his site was penalized by google due to duplicate content. He accidentaly use some non search engine friendly wordpress template that caused more than 100 copies of index page of his site.

You can read more about this on the forum discussion goin at Web Pro World.

How Google Instant effects your online marketing campaigns

When google instant hit the google search results, it was the hot topics many people were happy and many disappointed with google instant. I remember one of my ex manager tweeted "Google instant user in me Likes it, SEO in me little worried".

Perhaps that was the response of most SEO experts in the world. I was just reading a nice article on the same topic and would like to share the article with you.

Impact of 'Google Instant' on Your Online Marketing Campaigns
On the 8th of September 2010, Google launched its Instant Search interface, which shows results as you type, in real time. Searchers, particularly from the Search Engine Marketing (SEM) industry, have reacted sharply to the new interface. Many users find the new interface distracting, even annoying.
Google Instant is being sold as a faster and better User InterfaceMatt Cutts from Google says that the change is more about rolling out a new User Interface (UI) rather than an algorithmic change. Matt attempted to allay the fears of the SEM industry by suggesting "SEO is not dead" but may change due to instant search query feedback to users, which in turn, may change their search behaviour. He believes that the searchers will diversify their queries within the scope of the original intent.
The effect of predicted query suggestions on user behaviorWhile Google claims that the Search Ranking Algorithm remains unchanged, the new feature will surely change search behaviour of users due to instant feedback mechanism. A lot of users are likely to select the predictive results, which fulfil their original intent, and stop typing further. Some users may get distracted from their original intent as 'irrelevant but interesting' results may lead to unintended searches. For example a user may digress into "home improvement loans" after typing "home improvement" instead of following his original intent of searching for "home improvement ideas."

Read full story at http://www.redalkemi.com/articles/impact-of-google-instant.php

SEO and Astronomer

Do you know what is the similarity between SEO experts and astronomers?

An astronomer lands in any area of this earth and claims he landed on moon similarly a SEO expert get ranked for any domain name and claim to achieve top ranking in GYB for any keywords which virtually they can't guarantee.

Matt Cutts on SEO Certification

Nice video by Matt Cutts, he talks about SEO certification and reason why its not possible to recommend a SEO certification that is purely ethical. At the end of video he also gives some tips on choosing a SEO company.