Year 2007 was a great year for SEO. We saw lots of updates in the world of SEO. Search engine optimisation industry grew by 200% and same is expected for year 2008. Main highlights from the world of SO and search engines in 2007 are listed below:
Year of personalized and universal search: It was a mix of both personalized and universal search. with search engine releasing beta versions of localized search fro there users.
Search engine updates on quality search results: Search engine were more focussed to improve quality of search results and lessening the amount of spam website appearing in SERPs. Yahoo launched its ad ranking system in February as part of its Panama project. Soon after, Google updated its 18-month-old ad quality scoring algorithm. Microsoft followed in April, adding a quality score element to ad center.
Year of Social Media Marketing: Rise of lots of social media websites and social media marketing was on full swing throughout the year. Social network saw the rise of various social networks like :
FaceBook
Twitter
Flickr
Youtube
Digg
Netscape
Mahalo
Wikipedia
Search wikia
More tools from search engines for webmasters
SEO industry grew up
Article source: WDC Blog
Professional search engine optimisation Company - Affordable web site SEO services. Complete blog on search engine optimisation and marketing by expert in the industry. Contact for web site search engine optimisation services get free reports on SEO overview.
Saturday, December 29, 2007
Thursday, December 27, 2007
I am a seach engine optimisation expert, search engine optimisor
How do you explain your job to others. Like someone you meet on holiday trip, or some old school or college friend or during induction schedule of new employee of your office.
Like I am working as SEO Head in SEO Company India, or say you are working as SEO in web design company. How do you market yourself? What do you say? All I want to ask here is how do you explain SEO to the layman?
SEO is itself a broad category to explain, but I begin with what a website is, and then turn to search through different search engines like Google, Yahoo and MSN, then SEO. there may be different options and ways of doing this, but I know SEO introductory chat and a real SEO is totally poles apart thing.
Like I am working as SEO Head in SEO Company India, or say you are working as SEO in web design company. How do you market yourself? What do you say? All I want to ask here is how do you explain SEO to the layman?
SEO is itself a broad category to explain, but I begin with what a website is, and then turn to search through different search engines like Google, Yahoo and MSN, then SEO. there may be different options and ways of doing this, but I know SEO introductory chat and a real SEO is totally poles apart thing.
Wednesday, December 12, 2007
Search Engine Strategies Chicago : News and updates dail coverage
Lots of discussion, news, post are being written at Search Engine Strategies Chicago. There were a total of 144 different Search Engine Optimisation Experts who participated in one of the 69 panels, sessions, workshops or keynotes at the event. Plus, a surprising number of the more than 3,000
attendees were also reporting or blogging from the show.
You can check links below for more news and coverage from search engine strategies:
Day 1 Coverage
Day 2 Coverage
Also you can read more at Search Engine strategies Chicago Blog
Also posting some images from the event:





attendees were also reporting or blogging from the show.
You can check links below for more news and coverage from search engine strategies:
Day 1 Coverage
Day 2 Coverage
Also you can read more at Search Engine strategies Chicago Blog
Also posting some images from the event:
Friday, December 07, 2007
Search Engine OPtimisation : Achieving top rankings using link building
All of you must have hear a popular quote in SEO : "If content is tha KING then links are QUEEN". Also each one knows links ate the key for achieving top rankings. Only on page SEO will not take you in top 10 ranks in search engine alone. Yes its possible to achieve top ranks through on[page SEO itself for less competitive keywords but you need to get quality links with proper anchor text.
This post is fully devoted to art of link building and how proper link building for your website can help you in getting top rankings. Link building is required to get incoming link to a website so as to increase its link popularity over various search engines and ranking also. Link building is also necessary for a good Page Rank (PR) of a website.
From search engines point of view following things matter most regarding a link:
- Number of Links
- Quality/Origin of Links
- Relevance of Links
- Anchor Text Within Links
- Links Must Present Value to Users
SO juss getting link from anywhere will not help your website with rankings you will need to work over quality link building techniques.
Have nice time...
Search Engine optimisation expert
Thursday, November 29, 2007
Search Engine Optimisation mistaeks to avoid
Hi ever you thought about small search engine optimisation mistakes that you never cared about. Maye be these mistakes are keeping you below the ranks in search engines. Found a nice article about common search engine optimisation mistakes that can be avoided. Article focuses on common mistakes like:
Using wrong keywords
Keyword stacking
Using hidden text
Using Frameset
Using free hosting
Using tiny text
This may seems that all SEO experts are aware of these factors still sometimes we ignore and make these mistakes. SO take care of all these factors an be ahead of your competitors.
You can read complete articel @ WDC Blog
Using wrong keywords
Keyword stacking
Using hidden text
Using Frameset
Using free hosting
Using tiny text
This may seems that all SEO experts are aware of these factors still sometimes we ignore and make these mistakes. SO take care of all these factors an be ahead of your competitors.
You can read complete articel @ WDC Blog
Labels:
search engine optimisation,
SEO,
SEO articles,
SEO_mistakes
Tuesday, November 27, 2007
Making SEO friendly website
A quality design is the base of search engine optimization and it plays a vital role in SEO work for any site. So when it comes to doing business online, it’s all about the traffic (no. of users who visit your website).It will always be the lifeblood of any business venture working online, as there is no use of website when there’s no one there to see its pages. It doesn’t matter how successful your products be but if no one would be able to know about them or avail of your services then what’s a purpose of having such invisible dull presence. That’s why the strategies of traffic generation start at the very moment you are materializing the idea for the website itself.
So if you’re starting a company these days or want to expand your social atmosphere, I’m sure you’ve also thought about the composition of your website and having the SEO friendly standard. The best websites clearly and pleasantly convey your/your company’s message. This is true especially for web based startups as your website is your public face, your storefront and probably one of the most frequent contacts with customers.
It really doesn’t matter whether your website is of personal nature with few pages or an e-commerce website, having a well-designed site is very important. A good web design is not just about getting your website live and running. It’s about designing every aspect and structure of your website from the general look, accessibility and search engines stand point. May be you can’t believe but website design is something which really matters to your visitors. It gonna make all the difference in whether they leave your site or bookmark it.
Moreover a well-formed HTML website keeps the search engine spiders happy. According to the figures major search engines leads somewhat 76 % of the website visitors to a site, which means if these search engines cannot found your site, there will be a huge loss financially. That’s the reason many businesses pay thousands of dollars to SEO companies to be one of the highest ranked sites in search results. Therefore, it’s necessary to find out whether your website is search engine-friendly. The search engine spiders repay you by indexing your website, which will eventually lead your visitors to its goal, a conversion or a sale. A complete web design jumpstart your business right away.
Basically in a well furnished site important content is at the top of the page, where people can see the material without scrolling. Visitors should be able to get a clear picture of your site’s purpose. See as in newspapers headlines and biggest stories are put “above the fold” – meaning the top half of the page that you would see before opening the paper , same principle applies to web design.
All text links and graphic elements such as buttons and tabs should be easy to read and use .You doesn’t want your visitors leaving because they were not able to figure out how to get your Flash menu to work. A better presentation never switches from one style to another too often, as it may causes confusion to the visitors.
To build an effective web site, ensure that the information on your website is quick and easy to find .You always have to keep one thing in mind that many consumers still use dial up internet speed, and if a web site is not quick to load, then it is highly likely that the average consumer will not have the patience to view the content of your site.
A great designed site should have a fresh standard look that will suit the type of work/business it is intended for, but it shouldn’t detract from your ability to communicate effectively to your friend/customer.
Overall always keep the user in mind when designing every aspect of your startup’s web site. Everything you do should be designed with the user’s experience in mind. Internet in present time is a fast paced place with tons of new startups, and if you want your site to be relevant then you must have to act in the right direction. Getting a positive attention of visitors with a well designed and usable web site is the first step toward success.
The Author is the owner of a Web Design Company, and providing Web Site Design and Development Solutions to clients across USA and UK for affordable and sensible prices.
YOu can read more web design and SEO articles by author at WDC blog
So if you’re starting a company these days or want to expand your social atmosphere, I’m sure you’ve also thought about the composition of your website and having the SEO friendly standard. The best websites clearly and pleasantly convey your/your company’s message. This is true especially for web based startups as your website is your public face, your storefront and probably one of the most frequent contacts with customers.
It really doesn’t matter whether your website is of personal nature with few pages or an e-commerce website, having a well-designed site is very important. A good web design is not just about getting your website live and running. It’s about designing every aspect and structure of your website from the general look, accessibility and search engines stand point. May be you can’t believe but website design is something which really matters to your visitors. It gonna make all the difference in whether they leave your site or bookmark it.
Moreover a well-formed HTML website keeps the search engine spiders happy. According to the figures major search engines leads somewhat 76 % of the website visitors to a site, which means if these search engines cannot found your site, there will be a huge loss financially. That’s the reason many businesses pay thousands of dollars to SEO companies to be one of the highest ranked sites in search results. Therefore, it’s necessary to find out whether your website is search engine-friendly. The search engine spiders repay you by indexing your website, which will eventually lead your visitors to its goal, a conversion or a sale. A complete web design jumpstart your business right away.
Basically in a well furnished site important content is at the top of the page, where people can see the material without scrolling. Visitors should be able to get a clear picture of your site’s purpose. See as in newspapers headlines and biggest stories are put “above the fold” – meaning the top half of the page that you would see before opening the paper , same principle applies to web design.
All text links and graphic elements such as buttons and tabs should be easy to read and use .You doesn’t want your visitors leaving because they were not able to figure out how to get your Flash menu to work. A better presentation never switches from one style to another too often, as it may causes confusion to the visitors.
To build an effective web site, ensure that the information on your website is quick and easy to find .You always have to keep one thing in mind that many consumers still use dial up internet speed, and if a web site is not quick to load, then it is highly likely that the average consumer will not have the patience to view the content of your site.
A great designed site should have a fresh standard look that will suit the type of work/business it is intended for, but it shouldn’t detract from your ability to communicate effectively to your friend/customer.
Overall always keep the user in mind when designing every aspect of your startup’s web site. Everything you do should be designed with the user’s experience in mind. Internet in present time is a fast paced place with tons of new startups, and if you want your site to be relevant then you must have to act in the right direction. Getting a positive attention of visitors with a well designed and usable web site is the first step toward success.
The Author is the owner of a Web Design Company, and providing Web Site Design and Development Solutions to clients across USA and UK for affordable and sensible prices.
YOu can read more web design and SEO articles by author at WDC blog
Tuesday, November 06, 2007
Top keywords: SEOv Blog : some analytic reports
Hello was just checking my google analytics for my SEOv blog. Thought to share some stats with you all. As I already stated in my SEO quotes
Stats are like BIKNIS they reveal a lot but hide the actual thing ;) .
Thus you need to be a real analytic expert to make most of your web stats a,d traffice reports.
Top 10 trafice resources:
1. webproworld.com / referral
2. google / organic
3. (direct) / (none)
4. digg.com / referral
5. blogger.com / referral
6. favoritepage.net / referral
7. top25web.com / referral
8. answers.yahoo.com / (not set)
9. answers.yahoo.com / referral
10. bloglines.com / referral
And top 10 keywords:
1. search engin optimisation
2. info: search engine optimization blogspot
3. add link seo company
4. average salary for search engine optimisation (seo) skills in india
5. google searcñ
6. how effective is it to get pdfs indexed in search engines
7. http://seov.blogspot.com
8. pay to get ranked
9. search engine for quotes
10. search engine optimisation links to documents
Stats are like BIKNIS they reveal a lot but hide the actual thing ;) .
Thus you need to be a real analytic expert to make most of your web stats a,d traffice reports.
Top 10 trafice resources:
1. webproworld.com / referral
2. google / organic
3. (direct) / (none)
4. digg.com / referral
5. blogger.com / referral
6. favoritepage.net / referral
7. top25web.com / referral
8. answers.yahoo.com / (not set)
9. answers.yahoo.com / referral
10. bloglines.com / referral
And top 10 keywords:
1. search engin optimisation
2. info: search engine optimization blogspot
3. add link seo company
4. average salary for search engine optimisation (seo) skills in india
5. google searcñ
6. how effective is it to get pdfs indexed in search engines
7. http://seov.blogspot.com
8. pay to get ranked
9. search engine for quotes
10. search engine optimisation links to documents
Technorati blog confirutaiong :Activate the claim using Post Claim
Ever tried to post your blog at technorati. It can be done in 4 simple steps:
1 Enter blog url: At the bottom of technorati these a link claim your blog, mention your blog url in the post there.
2 Choose claim method: Two methods are available
(a) Activate the claim using Post Claim : Activate the claim using Post Claim
Posting Instructions
1. In another web browser window, log into your Blog Platform account
2. Create a new post in your blogging software
3. Select the "edit HTML" button to switch to HTML mode, if applicable
4. Copy the code below, then paste it into the body of your new post with any title
Technorati Profile
5. Publish the post on your blog
6. Check to make sure your new post is live, then you're ready to proceed.
(b) Configure your publishing tool :
3 Activate the claim : Chosse your blog type from the list here http://technorati.com/developers/ping/ and then follow the instructions: #
og in to your WordPress weblog.
#
Select "Options" from the top menu.
WordPress options menu
#
Select "Writing" from the sub-menu.
WordPress writing option
#
The last option on the page is "Update Services." Add Technorati's ping server as a new line within the Update Services text box.
http://rpc.technorati.com/rpc/ping
If Ping-o-Matic (http://rpc.pingomatic.com/) appears in the text box you are configured to ping Technorati as well as many other ping locations via a relay service. We recommend pinging Technorati directly with every new post and update.
4 Customize blog info : Add blogs description. tags etc.... YOu may add it to favorites and more...
Why I am posting this hahaha coz today em also customizing my blog info at technorati:
Technorati Profile
1 Enter blog url: At the bottom of technorati these a link claim your blog, mention your blog url in the post there.
2 Choose claim method: Two methods are available
(a) Activate the claim using Post Claim : Activate the claim using Post Claim
Posting Instructions
1. In another web browser window, log into your Blog Platform account
2. Create a new post in your blogging software
3. Select the "edit HTML" button to switch to HTML mode, if applicable
4. Copy the code below, then paste it into the body of your new post with any title
Technorati Profile
5. Publish the post on your blog
6. Check to make sure your new post is live, then you're ready to proceed.
(b) Configure your publishing tool :
3 Activate the claim : Chosse your blog type from the list here http://technorati.com/developers/ping/ and then follow the instructions: #
og in to your WordPress weblog.
#
Select "Options" from the top menu.
WordPress options menu
#
Select "Writing" from the sub-menu.
WordPress writing option
#
The last option on the page is "Update Services." Add Technorati's ping server as a new line within the Update Services text box.
http://rpc.technorati.com/rpc/ping
If Ping-o-Matic (http://rpc.pingomatic.com/) appears in the text box you are configured to ping Technorati as well as many other ping locations via a relay service. We recommend pinging Technorati directly with every new post and update.
4 Customize blog info : Add blogs description. tags etc.... YOu may add it to favorites and more...
Why I am posting this hahaha coz today em also customizing my blog info at technorati:
Technorati Profile
Wednesday, October 31, 2007
Search Engine Optimisation guidelines for SEO experts
Its always recomended for webmasters to follow search engine guidelines and recomendations regarding submission of websites, optimization of website and content i.e SEO guidelines by search engines. Also you must be aware of what search engiens consider as SPAM.
In this post I am publishing link to anti-spam and SEO guideline by search engines including Google.
Google Guidelines for webmasters
SEO guidelines by Google
Yahoo terms of service
Yahoo anti spam guidelines
Spam definition YAHOO
Yahoo content recomendations
Webmaster guidelines MSN
Guidelines by ASK.com
ASK terms of use and anti spam guidelines
Altavista terms of use
In this post I am publishing link to anti-spam and SEO guideline by search engines including Google.
Google Guidelines for webmasters
SEO guidelines by Google
Yahoo terms of service
Yahoo anti spam guidelines
Spam definition YAHOO
Yahoo content recomendations
Webmaster guidelines MSN
Guidelines by ASK.com
ASK terms of use and anti spam guidelines
Altavista terms of use
Tuesday, October 23, 2007
Top SEO tools
PAGE ANALYSIS:
STATS PLUS:
WEBMASTER TOOLS:
CHECK AND TRACK SEARCH ENGINE RANKINGS:
GOOGLE PAGERANK:
REPUTATION AND BUZZ MONITORING:
LINKS:
SPIDER SIMULATOR:
CSS ANALYSIS TOOLS:
VALIDATORS:
WEBSITE PERFORMANCE:
GOOGLE ADSENSE:
BROWSER COMPATIBILITY:
OTHER:
- SEOmoz Page Strength Tool - A useful tool that gives an overall look at the strength of a page.
- Sitening’s SEO Analyzer - See if your pages are structured to achieve high search engine rankings.
- Self SEO’s Page Speed Checker - Test the load time of your pages and your competitor’s pages.
- GoogleRankings.com - Check the use of keywords and phrases on your site.
- Popuri - See several items such as PageRank and inbound links all at once.
- Keyword Density Analysis - See how frequently you are using certain words and phrases.
- Meta Tag Analyzer - How are search engine spiders seeing your meta tags?
- Code to Text Ratio - Check for code bloat.
- Strongest Subpages Tool - Finds the 30 strongest subpages on your domain.
- Similar Page Checker - Avoid duplicate content.
- SEO Analysis Tool - Measures the ranking potential of a page.
- WebSitePulse - A few different tools to test your sites performance.
- Website Grader - Get a score for your site and even compare it to competitors if you want.
- Watchfire WebXACT - Test for quality, accessibility, and privacy issues.
STATS:
- Google Analytics - The leading free stats program.
- AWStats
- StatCounter
- AddFreeStats
- OneStat
- Smart Tracking
- Alexa - See where your site ranks.
BLOG STATS:
- FeedBurner - Stats on your feed and your subscribers.
- pMetrics - from Performancing.
- pMetrics Plugin- Extending pMetrics.
- IceRocket - Free stats program for blogs.
- Technorati - See who’s linking to you.
STATS PLUS:
- Crazy Egg - Provides visual data about your visitors.
- Mint - An extensible, self-hosted web site analytics program.
WEBMASTER TOOLS:
- Google Webmaster Tools - Lots of information that shows you how Google sees your site.
- Web CEO - A collection of a number of useful tools. Free and paid editions.
CHECK AND TRACK SEARCH ENGINE RANKINGS:
- Sitening’s SERP Tracker - Test your page’s optimization.
- Search Engine Rankings Checker - From Mike’s Marketing Tools.
- Google Banned Checker - Has the largest search engine in the world banned your website? Find out here.
- Number of Pages Indexed - How many pages do you have indexed by search engines?
- Website SEO Checkup - Make sure you’re ready to get high search engine rankings.
- GeoTargeting Detection Tool from SEOmoz - Determine how well your site is targeted to country specific search engines.
GOOGLE PAGERANK:
- PageRank Prediction - You need a minimum of 100 backlinks.
- Smart PageRank - Check your PR.
REPUTATION AND BUZZ MONITORING:
- Google Alerts - Have preset alerts sent to you by email.
- co.mments - Monitor comments on blogs.
- Conversation Tracker from BlogPulse
- Trend Search from BlogPulse
- Keotag - See if blogs are using your company name in the tags of their blog posts.
- BoardTracker - Watch for mentions of your company in forums.
LINKS:
- Dead Links tool from W3C - Find broken links.
- Link Popularity Checker - From Mike’s Marketing Tools.
- Xenu’s Link Sleuth - Find broken links.
- Backlinks and Anchor Text - See who’s linking to you and what anchor text they are using.
- Reciprocal Links Checker - Do you have agreements with others for reciprocal links? Check them here.
SPIDER SIMULATOR:
CSS ANALYSIS TOOLS:
- Clean CSS - Formatting and Optimizing
- CSS Tidy - Optimizer and parser.
- CSS Redunancy Checker - Redundancy is easy to do with CSS. Fix it with this.
- CSS Analyzer - A validator plus.
VALIDATORS:
WEBSITE PERFORMANCE:
GOOGLE ADSENSE:
- Free Charts and Graphs
- AdSense Notifier - Shows your AdSense stats in the status bar.
BROWSER COMPATIBILITY:
- BrowserShots - See screenshots of your page in a number of different browsers.
- Ready.mobi - Test your site for use with mobile browsers.
OTHER:
- Geotargeting - find the location of your host’s servers
- Find Your Site’s IP Address
Friday, October 19, 2007
SEO quote of the day
Be perfect and a link is what you get
Previous SEO quotes:
1. Domains are like wine : Older the domain, better are the SERPs - SEO quote by SEOv
2. Rankings are like virginity one Fuck and all gone - SEOv original quote
3. "Web Stats are like biknis they reveal a lot but hide the actual thing." - Remixed from Sidhuism I'd suggest visit ICCCricket blog for more on Sidhuism
4. If Content is King, then Links are Queen - Search Engine Optimisation Quote
5. “Its better to have linked and lost then to never have linked at all” - Link exchange quote by SEOv
Previous SEO quotes:
1. Domains are like wine : Older the domain, better are the SERPs - SEO quote by SEOv
2. Rankings are like virginity one Fuck and all gone - SEOv original quote
3. "Web Stats are like biknis they reveal a lot but hide the actual thing." - Remixed from Sidhuism I'd suggest visit ICCCricket blog for more on Sidhuism
4. If Content is King, then Links are Queen - Search Engine Optimisation Quote
5. “Its better to have linked and lost then to never have linked at all” - Link exchange quote by SEOv
Friday, October 05, 2007
SEO salary survey by SEMPO.org
SEMPO (Search Engine Marketing Professional) is alunchin first ever salary survey of search engine marketin professionals. The survey is open to all in-house Search Engine Marketin professionals whether they are currently SEMPO members on nor. Survey includes all SEO professionals whor are into organic or ingoragnic SEO.
If you are a SEO professinal the undertake the 20 questions survey @ http://www.surveymonkey.com/s.aspx?sm=DZCiIcuGHhZtJqv7NrjTrQ_3d_3d. This survey will continue possible till november and results will be published in November end. Meanwhile if you are intrestd in making money bu undertakin surveys then you must know about paid online surveys and how to make money from paid surveys.
Also a nice article if you are looking for a career in search engine optimisation
If you are a SEO professinal the undertake the 20 questions survey @ http://www.surveymonkey.com/s.aspx?sm=DZCiIcuGHhZtJqv7NrjTrQ_3d_3d. This survey will continue possible till november and results will be published in November end. Meanwhile if you are intrestd in making money bu undertakin surveys then you must know about paid online surveys and how to make money from paid surveys.
Also a nice article if you are looking for a career in search engine optimisation
Thursday, September 27, 2007
Search Engine optimisation of PDF files
Ever thought of optimizing PDF files prepsent in your website. Lots of business have PDF files like sell sheets, brochures, white papers, technical briefs, etc.
below are fw tips to optimize your PDF files
1. Make sure your PDFs are text based. Okay, this first one is pretty obvious. However, we still find companies whose materials were designed in an image-based program. When the PDF is made using these programs, the PDF is an image; there is no text for the search engines to read.
2. Complete the document properties. It seems like the vast majority of PDFs are without specified document properties, the most important of which is the Title. The Title property, if present, almost invariably represents the words that will be displayed as the heading of the search result. It’s the equivalent of the html title tag. If you don’t complete the Title property, the search engine is going to generate a title from the PDF’s content, and it may not be what you would choose. We’ve all seen some pretty goofy looking titles to search results associated with PDFs. Not only do they look ridiculous, but they probably won’t get clicked. In the full version of Acrobat, go to File>Document Properties to specify the Title.
There are other document properties (meta data) you can supply, including Author, Subject, and Keywords, but presently these appear to have little search-related affect. It would be nice if Subject acted as the meta description to be displayed under the heading of the search result, but I haven’t seen this to be true. For now, however, I’d complete the Subject property as if it were a meta description. Perhaps in the future search engines will treat it as such.
3. Optimize the copy. Copy in text-based PDFs is no different than web-page copy. Optimize it.
4. Build links into PDFs. Make sure you include links in your PDFs, and pay attention to the anchor text used. Search engines do recognize these links. Not very often, but sometimes you’ll find backlinks in PDFs. Their limited occurrence, however, is likely related to the fact that most people don’t put links into PDFs; most people treat PDFs as static print documents. In addition to including links in PDFs for search-related purposes, there’s also a good business reason. Often, PDFs are passed along to others via email. Accordingly, a reader may be viewing the PDF in isolation (i.e., not associated with your website.) By placing links into PDFs, you give these readers an easy way to click back into your site, where you can further influence them.
5. Pay attention to the version. While search engines do “read” and index PDFs, search engines’ capabilities tend to lag new versions of Acrobat. Although Acrobat 8 is out, for now you should save your PDFs as version 1.6 (Acrobat 7) or lower to ensure search engines can index the content.
Not only is saving PDFs at a lower version good for the search engines, it’s also good for users. Not everyone has the latest versions of Acrobat Reader. Accordingly, I’d recommend saving PDFs as version 1.5 or lower. This way it will be good for search engines and most readers.
6. Optimize the file size for search. Don’t post a huge PDF for download. Not only is this annoying and unnecessary for site visitors, it’s also burdensome for the search engines. If it’s too big, the search engines may abandon the PDF before even getting access to its content. Using the full version of Acrobat, select Advanced>PDF Optimizer to “right-size” the document.
You may also want to enable the "Optimize for Fast Web View" option in the Preferences>General Settings panel. This allows the PDF to be “loaded” a page at a time, rather than waiting for the whole PDF to download.
7. Pay attention to placement. If you bury links to PDFs deep within your site’s file structure, they’re less likely to get indexed. If you want to use PDFs for high-ranking search results, links to those PDFs should be on web pages closer to the root level of the site’s file structure.
8. Influence meta descriptions for PDFs. For web pages, the meta description is what is displayed under the title in a search result. With PDFs, the search engines search the copy of the PDF and select something to display. While with PDFs you have less control of what is displayed as the description to the search result, you can still influence this. The best way to do this is to make sure that you have a good, optimized sentence or two near the start of your PDF. If these sentences correspond to the search term used, it’s likely that these sentences are the ones that will be displayed as the description under the search result’s heading.
9. Specify the reading order. As noted above, search engines search the copy of the PDF and select something to display as a description under the search result’s heading. Depending on how the reading order of your PDF is specified, this may lead the search engine to select some pretty strange stuff to display.
In a previous column, Organic Landing Page: A Case Study, I noted a search result for “transit seating.” That search result is noted below:
Admittedly, this is not a very enticing description, and it’s not likely to get clicked even if it ranks highly in the search results. Why did Google select this text to display? Because it’s the first thing Google read in the PDF.
Every PDF has a reading order. Similar to properly optimized web pages, you want to make sure that valuable content is read first. How do you know the reading order? With the PDF open and while using the full version of Acrobat, select Advanced>Accessibility>Add Tags to Document. Then select Advanced>Accessibility>Touch Up Reading Order. Then the reading order of the PDF will be displayed.
You can see in the image above that the reading order of the transit seating PDF does not start with valuable content. Rather, many extraneous items are “read” before the valuable content. That’s why Google displayed what it did in the search result. If you want PDFs to be optimized for search, make sure you understand the reading order of the PDF and use the Touch Up Reading Order tool to manage what the search engine will read first.
10. Tag your PDFs You can also add tags to your PDFs, similar to html tags. Again, with the PDF open and while using the full version of Acrobat, select Advanced>Accessibility>Add Tags to Document. Acrobat will give you a document report and recommend things you may want to consider changing. You’ll have the ability to tag headings, alternate text for images, etc.
11. Pay attention. Every time you open a PDF, make even a small change, and save it once again, major unseen things may change. The reading order may change automatically. You may inadvertently save it as a higher version. It may get saved using the default size setting instead of a properly optimized size. If you’re going to further optimize existing PDFs, may sure you check all of these things before posting a new version of the PDF.
Galen De Young is Managing Director of Francis SEO, a firm specializing in B2B search engine optimization, and Francis Marketing, one of the leading marketing consulting firms specializing in repositioning B2B companies and their brands. You can reach Galen at gdeyoung@francis-seo.com. The Strictly Business column appears Wednesdays at Search Engine Land.
below are fw tips to optimize your PDF files
1. Make sure your PDFs are text based. Okay, this first one is pretty obvious. However, we still find companies whose materials were designed in an image-based program. When the PDF is made using these programs, the PDF is an image; there is no text for the search engines to read.
2. Complete the document properties. It seems like the vast majority of PDFs are without specified document properties, the most important of which is the Title. The Title property, if present, almost invariably represents the words that will be displayed as the heading of the search result. It’s the equivalent of the html title tag. If you don’t complete the Title property, the search engine is going to generate a title from the PDF’s content, and it may not be what you would choose. We’ve all seen some pretty goofy looking titles to search results associated with PDFs. Not only do they look ridiculous, but they probably won’t get clicked. In the full version of Acrobat, go to File>Document Properties to specify the Title.
There are other document properties (meta data) you can supply, including Author, Subject, and Keywords, but presently these appear to have little search-related affect. It would be nice if Subject acted as the meta description to be displayed under the heading of the search result, but I haven’t seen this to be true. For now, however, I’d complete the Subject property as if it were a meta description. Perhaps in the future search engines will treat it as such.
3. Optimize the copy. Copy in text-based PDFs is no different than web-page copy. Optimize it.
4. Build links into PDFs. Make sure you include links in your PDFs, and pay attention to the anchor text used. Search engines do recognize these links. Not very often, but sometimes you’ll find backlinks in PDFs. Their limited occurrence, however, is likely related to the fact that most people don’t put links into PDFs; most people treat PDFs as static print documents. In addition to including links in PDFs for search-related purposes, there’s also a good business reason. Often, PDFs are passed along to others via email. Accordingly, a reader may be viewing the PDF in isolation (i.e., not associated with your website.) By placing links into PDFs, you give these readers an easy way to click back into your site, where you can further influence them.
5. Pay attention to the version. While search engines do “read” and index PDFs, search engines’ capabilities tend to lag new versions of Acrobat. Although Acrobat 8 is out, for now you should save your PDFs as version 1.6 (Acrobat 7) or lower to ensure search engines can index the content.
Not only is saving PDFs at a lower version good for the search engines, it’s also good for users. Not everyone has the latest versions of Acrobat Reader. Accordingly, I’d recommend saving PDFs as version 1.5 or lower. This way it will be good for search engines and most readers.
6. Optimize the file size for search. Don’t post a huge PDF for download. Not only is this annoying and unnecessary for site visitors, it’s also burdensome for the search engines. If it’s too big, the search engines may abandon the PDF before even getting access to its content. Using the full version of Acrobat, select Advanced>PDF Optimizer to “right-size” the document.
You may also want to enable the "Optimize for Fast Web View" option in the Preferences>General Settings panel. This allows the PDF to be “loaded” a page at a time, rather than waiting for the whole PDF to download.
7. Pay attention to placement. If you bury links to PDFs deep within your site’s file structure, they’re less likely to get indexed. If you want to use PDFs for high-ranking search results, links to those PDFs should be on web pages closer to the root level of the site’s file structure.
8. Influence meta descriptions for PDFs. For web pages, the meta description is what is displayed under the title in a search result. With PDFs, the search engines search the copy of the PDF and select something to display. While with PDFs you have less control of what is displayed as the description to the search result, you can still influence this. The best way to do this is to make sure that you have a good, optimized sentence or two near the start of your PDF. If these sentences correspond to the search term used, it’s likely that these sentences are the ones that will be displayed as the description under the search result’s heading.
9. Specify the reading order. As noted above, search engines search the copy of the PDF and select something to display as a description under the search result’s heading. Depending on how the reading order of your PDF is specified, this may lead the search engine to select some pretty strange stuff to display.
In a previous column, Organic Landing Page: A Case Study, I noted a search result for “transit seating.” That search result is noted below:
Admittedly, this is not a very enticing description, and it’s not likely to get clicked even if it ranks highly in the search results. Why did Google select this text to display? Because it’s the first thing Google read in the PDF.
Every PDF has a reading order. Similar to properly optimized web pages, you want to make sure that valuable content is read first. How do you know the reading order? With the PDF open and while using the full version of Acrobat, select Advanced>Accessibility>Add Tags to Document. Then select Advanced>Accessibility>Touch Up Reading Order. Then the reading order of the PDF will be displayed.
You can see in the image above that the reading order of the transit seating PDF does not start with valuable content. Rather, many extraneous items are “read” before the valuable content. That’s why Google displayed what it did in the search result. If you want PDFs to be optimized for search, make sure you understand the reading order of the PDF and use the Touch Up Reading Order tool to manage what the search engine will read first.
10. Tag your PDFs You can also add tags to your PDFs, similar to html tags. Again, with the PDF open and while using the full version of Acrobat, select Advanced>Accessibility>Add Tags to Document. Acrobat will give you a document report and recommend things you may want to consider changing. You’ll have the ability to tag headings, alternate text for images, etc.
11. Pay attention. Every time you open a PDF, make even a small change, and save it once again, major unseen things may change. The reading order may change automatically. You may inadvertently save it as a higher version. It may get saved using the default size setting instead of a properly optimized size. If you’re going to further optimize existing PDFs, may sure you check all of these things before posting a new version of the PDF.
Galen De Young is Managing Director of Francis SEO, a firm specializing in B2B search engine optimization, and Francis Marketing, one of the leading marketing consulting firms specializing in repositioning B2B companies and their brands. You can reach Galen at gdeyoung@francis-seo.com. The Strictly Business column appears Wednesdays at Search Engine Land.
Thursday, September 13, 2007
Looking for carrer in Search Engine Opimisation (SEO)
Hi all !!!
Arey you looking for a carrer in SEO industry there a news for you. Search engine optimisation professionals pay attention: According to Ineed.com the number of SEO and PPC related jobs advertised has increased by 200 percent since January 2007.The massive increase in SEO and PPC jobs since January tells the whole story. Demand for search engine optimisation professionals is on rise.
Also I'd like you all to read this artcle:
11 Reasons Why You Should Consider a Job in Search Engine Marketing
Article features 11 reason why you can choose a carrer in SEO/SEM industry.
Reson mentioned are :
1) The Search Industry is HOT
2) It's Considered one of Four Jobs on the Cutting Edge
3) The Pay is Fantastic : cool let me write smthng here
Entry level SEO/SEM position = $30-45K
Three to five years experience / online account managers = $50-75K
Five + years / organic SEO specialists = $75-90K
Senior management level = $70-120K
SEM Director = $95-150K
VP Level = $100-315K
4) You Don't Need a College Degree
5) You Can Learn it all Online
6) You Can Be Your Own Boss
7) Search Marketing Has the WOW Factor
8) The Demand is Strong and Growing
9) The Industry is Hip and Groovy
10) The Skills Are Portable and Global
11) Job Satisfaction is High
Additional links related to SEO jobs and for making a carrer in SEO industry:
Search Engine College
MSN Cutting Edge jobs
Search Engine Optimizers
Search Engine Spam and SEM Salaries
SEO Salaries discussed at search engine watch
Arey you looking for a carrer in SEO industry there a news for you. Search engine optimisation professionals pay attention: According to Ineed.com the number of SEO and PPC related jobs advertised has increased by 200 percent since January 2007.The massive increase in SEO and PPC jobs since January tells the whole story. Demand for search engine optimisation professionals is on rise.
Also I'd like you all to read this artcle:
11 Reasons Why You Should Consider a Job in Search Engine Marketing
Article features 11 reason why you can choose a carrer in SEO/SEM industry.
Reson mentioned are :
1) The Search Industry is HOT
2) It's Considered one of Four Jobs on the Cutting Edge
3) The Pay is Fantastic : cool let me write smthng here
Entry level SEO/SEM position = $30-45K
Three to five years experience / online account managers = $50-75K
Five + years / organic SEO specialists = $75-90K
Senior management level = $70-120K
SEM Director = $95-150K
VP Level = $100-315K
4) You Don't Need a College Degree
5) You Can Learn it all Online
6) You Can Be Your Own Boss
7) Search Marketing Has the WOW Factor
8) The Demand is Strong and Growing
9) The Industry is Hip and Groovy
10) The Skills Are Portable and Global
11) Job Satisfaction is High
Additional links related to SEO jobs and for making a carrer in SEO industry:
Search Engine College
MSN Cutting Edge jobs
Search Engine Optimizers
Search Engine Spam and SEM Salaries
SEO Salaries discussed at search engine watch
Wednesday, September 05, 2007
Tuesday, September 04, 2007
SEO Tool : Supplemental Index Ratio Calculator
Found a new search engine optimisation tool that calculates supplemental ratio for any website. Supplemental Index Ratio tells webmasters that what percentage of pages indexed from there website are in googles supplemental results index. The lower your Supplemental Index Ratio is, the better.
Here are some tips to keep your supplemental index ration lower :
* Avoid duplicate content
* Write long posts
* Avoid linking at bad neighborhood
* Avoid excessive reciprocal links
More information on : Supplemental index ration calculator
Here are some tips to keep your supplemental index ration lower :
* Avoid duplicate content
* Write long posts
* Avoid linking at bad neighborhood
* Avoid excessive reciprocal links
More information on : Supplemental index ration calculator
Search Engine Optimisation quote of the day
Search Engine optimisation quote of the day:
“Its better to have linked and lost then to never have linked at all”
Saturday, August 11, 2007
Top Searcn Engine Optimisation Tools for your SEO success
Top Searcn Engine Optimisation Tools for your SEO success: Lot is talked about using tools for search engine optimisation and doing it manually. Some webmasters hate using tools whereas some don't. Here I present you top ten search engine optimisation tools that you can use for you sites success. These tolls are reaaly very effective for gaingin good ranking in search engines.
1 – Google Analytics : Its one of the most popular web-stats and traffic analysis tool available for free. Provides you infomration like no of visiors, page views, referals, referrin keywords and search engines, refering sites and lot more.
http://www.google.com/analytics/
2 - SEOmoz's Page Strength Tool: One of the leadin search engine optimisation firm providing you lots of SEO tools.Their Page Strength Tool shows you the "relative importance and visibility" and the "potential strength and ability of a page to rank in the search engines."
http://www.seomoz.org/page-strength
3 - Sitening.com's SEO Analyzer: Sitening.com's SEO Analyzer will help you to build the right framework. Sitening.com's SEO Analyzer can be found at: http://www.sitening.com/seo-tools/seo-analyzer/
4 - Summit Media's Spider Simulator: This tool tell spider reaction to your website and lets you analyze how a search engine reacts to your pages and what can be done to boost your usability.
http://tools.summitmedia.co.uk/spider/
5 - Xenu link sleuth : Cheks for broken links in your site. You can also chekc broken links offline by providin gthe folder you have stored your websites, thus you can check site for broken links before uploaoding the website.
http://home.snafu.de/tilman/xenulink.html
6 - GoogleRankings.com: Chekc your sites ranking for particualr keyword in all majo search engines.
http://www.googlerankings.com
1 – Google Analytics : Its one of the most popular web-stats and traffic analysis tool available for free. Provides you infomration like no of visiors, page views, referals, referrin keywords and search engines, refering sites and lot more.
http://www.google.com/analytics/
2 - SEOmoz's Page Strength Tool: One of the leadin search engine optimisation firm providing you lots of SEO tools.Their Page Strength Tool shows you the "relative importance and visibility" and the "potential strength and ability of a page to rank in the search engines."
http://www.seomoz.org/page-strength
3 - Sitening.com's SEO Analyzer: Sitening.com's SEO Analyzer will help you to build the right framework. Sitening.com's SEO Analyzer can be found at: http://www.sitening.com/seo-tools/seo-analyzer/
4 - Summit Media's Spider Simulator: This tool tell spider reaction to your website and lets you analyze how a search engine reacts to your pages and what can be done to boost your usability.
http://tools.summitmedia.co.uk/spider/
5 - Xenu link sleuth : Cheks for broken links in your site. You can also chekc broken links offline by providin gthe folder you have stored your websites, thus you can check site for broken links before uploaoding the website.
http://home.snafu.de/tilman/xenulink.html
6 - GoogleRankings.com: Chekc your sites ranking for particualr keyword in all majo search engines.
http://www.googlerankings.com
Wednesday, August 01, 2007
Search Engine Optimisation Quote
Search Engine Optimisation Quote of the day :
If Content is King, then Links are Queen
Wednesday, July 18, 2007
New tag by google for Search Engine Optimisation Experts
Google engineers revealed new tags :
1 unavailable_after, its a Meta tag which tells google to stop indexing a page after particlura time. I find this tag most helpful for large websites where pages are to expire more often.
2 Nosnippet & Noarchive tags : these tags eliminate some problems associated with Google caching and improperly displaying the snippets below the titles in the search results
REad more @ SEO round table
1 unavailable_after, its a Meta tag which tells google to stop indexing a page after particlura time. I find this tag most helpful for large websites where pages are to expire more often.
2 Nosnippet & Noarchive tags : these tags eliminate some problems associated with Google caching and improperly displaying the snippets below the titles in the search results
REad more @ SEO round table
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The SEO Marketing is a search engine marketing company that offers SEO & SEM services like link building, PPC, social media optimization, blog and article syndication and lot more. For more information visit:
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