As posted in my previous blog post IPL Cricket & SEO, one of the website from the search results has gone now. This means duplicate content penality does exist. IPL Twenty Twenty season 3 will start tomorrow and surely like previous 2 season this one will also be a successful sports event. Like last year I am sure most of the Bollywood producers other than low budgets movie producers will surely not like to relase any Hindi Movies till next one and half month.
I also have eye on how search einge will be behaving specially when youtube will broadcast live video of IPL matches.
Showing posts with label search engine optimisation. Show all posts
Showing posts with label search engine optimisation. Show all posts
Thursday, March 11, 2010
Wednesday, January 20, 2010
SEO in 2010
Hi All,
I am just wondering where SEO industry will be say couple of years down the line. With search engines getting clever day by, algorithms of search engine getting more complex. I am sure in this year article and blog publishing ill get some negative edge from google and publishing articles and blogs will not remain a successful search engine marketing stratgey more. It will work but to take the competitive edge you will need to work smarter with all the SEO practices you know. If you have any thing particular about search engine behaviour then do let me know we can have discussion on that.
Either post a comment at tis blog or send me message at Twitter.
Other important URLs:
Mybloglog Community
Free Directory
Ezine Articles
Zimbio Community
Stumbleupon profile
I am just wondering where SEO industry will be say couple of years down the line. With search engines getting clever day by, algorithms of search engine getting more complex. I am sure in this year article and blog publishing ill get some negative edge from google and publishing articles and blogs will not remain a successful search engine marketing stratgey more. It will work but to take the competitive edge you will need to work smarter with all the SEO practices you know. If you have any thing particular about search engine behaviour then do let me know we can have discussion on that.
Either post a comment at tis blog or send me message at Twitter.
Other important URLs:
Mybloglog Community
Free Directory
Ezine Articles
Zimbio Community
Stumbleupon profile
Wednesday, September 16, 2009
Selection of keywords
Keywords play an important role in the seo marketing campaign of a website be it organic search engine optimization or pay per click campaign. Until and unless you are using the right keywords you are wasting your efforts in organic SEO and both efforts and money in PPC campaigns. So keywords research or selection of keywords is very much important task of any search engine marketing campaign. Its not the search count of the keywords that will help you compile the list of keywords however there are certain more things that need to be taken care for shortlisting keywords i.e. keyword popularity, keyword ROI factor, keyword proximity etc. Also you should keep on changing your website keywords according your business requirements.
Once initial keyword research is done try to add other keywords around those keywords like synonyms, long trail keywords, singular or plural combination etc. Targets these keywords carefully in your page meta and title tags and in your ad copies. With the progress of your camapign you would be able to further shortlist converting keywords by analyzing your web stats.
Once initial keyword research is done try to add other keywords around those keywords like synonyms, long trail keywords, singular or plural combination etc. Targets these keywords carefully in your page meta and title tags and in your ad copies. With the progress of your camapign you would be able to further shortlist converting keywords by analyzing your web stats.
Wednesday, April 29, 2009
How to become a great SEO professional
SEO industry is not whats it was a couple of years back, with time SPAM has increased, freelancers and some SEO companies who put quality on a side for making tons of money from the clients. So its hard to make a reputation in the market as a real search engine optimization expert be it as an individual or a company. Below are fe points that can help you to become a great SEO professional:
1. Make out clear and goal oriented SEO strategy
2. Argue on facts and never mislead your cleints
3. Share your SEO experience with others in the industry
4. Do your homework and find out your areas on weakness
5. Try to learn from your SEO failures
6. Allocation should be done according to resources available
7. Be sxpert in keyword research
8. Learn the art of sustaiing the rankings
9. Value goals equally as of searhc engine rankings.
1. Make out clear and goal oriented SEO strategy
2. Argue on facts and never mislead your cleints
3. Share your SEO experience with others in the industry
4. Do your homework and find out your areas on weakness
5. Try to learn from your SEO failures
6. Allocation should be done according to resources available
7. Be sxpert in keyword research
8. Learn the art of sustaiing the rankings
9. Value goals equally as of searhc engine rankings.
Sunday, March 22, 2009
Top wordpress plugins to improve SEO
Wordpress no doubt is one of the best blogging tool and is used widely by search engine optimisation professioals in there SEO marketing campaigns. Wordpress is used as free blogging tool to get backlinks but users also SEO professional install worpress at their own domains for improving saturation and for better indexing. Listed below are top wordpress plugins that can be used by SEO experts:
All in One SEO Pack - One of the most popular plugins ever for WordPress, this plugin does a bit of everything for you from helping choose the best post title and keywords, to helping you avoid duplicate content and more.
Automatic SEO Links - Automatic SEO Links allows you to choose a word or phrase for automatic linking, both internal and external, set anchor text, choose if it should be “nofollow” or not, and more. One of the best features of this plugin is that it will only do this for the first occurrence of a word in a post so you don’t have to worry about spamming your post with numerous links to the same thing.
Google XML Sitemaps - An essential tool in any blogger’s armory of SEO tools. While the name only mentions “GoogleGoogle reviews,” this plugin creates an XML-sitemap that can be read by Ask, MSN and Yahoo also.
HeadSpace2 - This plugin allows you to install all sorts of meta-data, add specific JavaScript and CSS to pages, suggests tags for your posts and a whole lot more.
Meta Robots WordPress plugin - An easy solution for adding robot metadata to any page you choose on your blog. You can use it to make your front page links into “nofollows,” prevent indexing of search pages, disable author and date-based archives, prevent indexing of your login page and numerous other features.
Nofollow Case by Case - This plugin allows you to strip the “nofollow” command from your comments, and then you can apply it to only the comments you don’t wish to support.
Platinum SEO Plugin - The Platinum SEO Plugin offers you such features as automatic 301 redirects for permalink changes, auto-generation of META tags, post slug optimization, help in avoiding duplicate content and a host of other features.
Redirection - For any number of reasons you sometimes need to move a page from one spot on your blog to another, but then you risk losing that page’s status in search results. Redirection helps you with your 301 redirects, captures a log of 404s so you can work on correcting them, sets up an RSS feed for errors and more.
Redirection - For any number of reasons you sometimes need to move a page from one spot on your blog to another, but then you risk losing that page’s status in search results. Redirection helps you with your 301 redirects, captures a log of 404s so you can work on correcting them, sets up an RSS feed for errors and more.
SEO Blogroll - Do you worry that the people you link to in your blogroll are feeding off of your PageRank? With SEO Blogroll you can make separate sections for various groupings of links, with an unlimited number in each, and all of them will receive the “nofollow” attribute.
SEO for Paged Comments - With the introduction of paged comments in WordPress 2.7, there was a potential problem with search engines thinking you had duplicate content as the post would appear on each page. This plugin aims to take care of this issue for you until the folks at WordPress change things up.
SEO friendly and HTML valid subheadings - Some themes for WordPress will confuse your sub-header tags based on the page they are to be displayed on, but this plugin will automatically reset them to make them more SEO friendly by moving them down one spot in the hierarchical tree. In other words, h2 becomes h3, h3 becomes h4 and so on.
SEO Friendly Images - Images can be a great source of traffic as people search for images of various subjects, and this plugin helps you with making sure that you have “alt” and “title” tags on all of your images so that the search engines can properly index them.
SEO No Duplicate WordPress Plugin - If you must have duplicate content on your site for whatever reason, SEO No Duplicate will allow you to state which version of the post search engines should index while ignoring the others.
SEO Post Link - The post slug is the blog title you see in a browser’s URL bar, and if it’s too long, search engines won’t take a liking to it. SEO Post Link comes with an already populated list of words to cut from a title when it turns into a URL to make your post addresses that much friendlier. You can set it so that it’s limited to a certain number of characters, cut short words, cut unnecessary words and more.
SEO Smart Links - Interlinking your blog can be the key to getting more people to read more of your posts, but it is time consuming and tedious to do it by hand. SEO Smart Links does this for you automatically when you tell it what words to link to what URLs, and it also allows you to set “nofollow” and “open in window” comands for the links.
SEO Tag Cloud Widget - Love ‘em or hate ‘em, a lot of people use tag clouds on their blogs. Since their inception they have been fairly unreadable by search engines, but with this plugin they will be converted to an SEO-friendly HTML markup that can be indexed.
SEO Title Tag - Your tags are an important part of your site for making sure that search engines know where to place your posts, and SEO Title Tag focuses exclusively on this. Unlike some other plugins, and WordPress itself, this extension will allow you to add tags to your pages, your main page and even any URL anywhere on your site.
Simple Tags - An extremely popular plugin that focuses on helping you choose the best tags for your posts by offering suggestions, auto-completion of tags as you type, an AJAX admin interface, mass tag editing and a whole lot more.
Sitemap Generator - This is a more customizable sitemap generator than most with options to support multi-level categories and pages, category/page exclusion, permalink support, choices on what to display, options to show number of comments and more.
TGFI.net SEO Wordpress Plugin - This particular plugin will do most of the usual SEO work of optimizing titles and keywords, but it adds a unique twist as it is mainly directed at people who use WordPress as a CMS.
All in One SEO Pack - One of the most popular plugins ever for WordPress, this plugin does a bit of everything for you from helping choose the best post title and keywords, to helping you avoid duplicate content and more.
Automatic SEO Links - Automatic SEO Links allows you to choose a word or phrase for automatic linking, both internal and external, set anchor text, choose if it should be “nofollow” or not, and more. One of the best features of this plugin is that it will only do this for the first occurrence of a word in a post so you don’t have to worry about spamming your post with numerous links to the same thing.
Google XML Sitemaps - An essential tool in any blogger’s armory of SEO tools. While the name only mentions “GoogleGoogle reviews,” this plugin creates an XML-sitemap that can be read by Ask, MSN and Yahoo also.
HeadSpace2 - This plugin allows you to install all sorts of meta-data, add specific JavaScript and CSS to pages, suggests tags for your posts and a whole lot more.
Meta Robots WordPress plugin - An easy solution for adding robot metadata to any page you choose on your blog. You can use it to make your front page links into “nofollows,” prevent indexing of search pages, disable author and date-based archives, prevent indexing of your login page and numerous other features.
Nofollow Case by Case - This plugin allows you to strip the “nofollow” command from your comments, and then you can apply it to only the comments you don’t wish to support.
Platinum SEO Plugin - The Platinum SEO Plugin offers you such features as automatic 301 redirects for permalink changes, auto-generation of META tags, post slug optimization, help in avoiding duplicate content and a host of other features.
Redirection - For any number of reasons you sometimes need to move a page from one spot on your blog to another, but then you risk losing that page’s status in search results. Redirection helps you with your 301 redirects, captures a log of 404s so you can work on correcting them, sets up an RSS feed for errors and more.
Redirection - For any number of reasons you sometimes need to move a page from one spot on your blog to another, but then you risk losing that page’s status in search results. Redirection helps you with your 301 redirects, captures a log of 404s so you can work on correcting them, sets up an RSS feed for errors and more.
SEO Blogroll - Do you worry that the people you link to in your blogroll are feeding off of your PageRank? With SEO Blogroll you can make separate sections for various groupings of links, with an unlimited number in each, and all of them will receive the “nofollow” attribute.
SEO for Paged Comments - With the introduction of paged comments in WordPress 2.7, there was a potential problem with search engines thinking you had duplicate content as the post would appear on each page. This plugin aims to take care of this issue for you until the folks at WordPress change things up.
SEO friendly and HTML valid subheadings - Some themes for WordPress will confuse your sub-header tags based on the page they are to be displayed on, but this plugin will automatically reset them to make them more SEO friendly by moving them down one spot in the hierarchical tree. In other words, h2 becomes h3, h3 becomes h4 and so on.
SEO Friendly Images - Images can be a great source of traffic as people search for images of various subjects, and this plugin helps you with making sure that you have “alt” and “title” tags on all of your images so that the search engines can properly index them.
SEO No Duplicate WordPress Plugin - If you must have duplicate content on your site for whatever reason, SEO No Duplicate will allow you to state which version of the post search engines should index while ignoring the others.
SEO Post Link - The post slug is the blog title you see in a browser’s URL bar, and if it’s too long, search engines won’t take a liking to it. SEO Post Link comes with an already populated list of words to cut from a title when it turns into a URL to make your post addresses that much friendlier. You can set it so that it’s limited to a certain number of characters, cut short words, cut unnecessary words and more.
SEO Smart Links - Interlinking your blog can be the key to getting more people to read more of your posts, but it is time consuming and tedious to do it by hand. SEO Smart Links does this for you automatically when you tell it what words to link to what URLs, and it also allows you to set “nofollow” and “open in window” comands for the links.
SEO Tag Cloud Widget - Love ‘em or hate ‘em, a lot of people use tag clouds on their blogs. Since their inception they have been fairly unreadable by search engines, but with this plugin they will be converted to an SEO-friendly HTML markup that can be indexed.
SEO Title Tag - Your tags are an important part of your site for making sure that search engines know where to place your posts, and SEO Title Tag focuses exclusively on this. Unlike some other plugins, and WordPress itself, this extension will allow you to add tags to your pages, your main page and even any URL anywhere on your site.
Simple Tags - An extremely popular plugin that focuses on helping you choose the best tags for your posts by offering suggestions, auto-completion of tags as you type, an AJAX admin interface, mass tag editing and a whole lot more.
Sitemap Generator - This is a more customizable sitemap generator than most with options to support multi-level categories and pages, category/page exclusion, permalink support, choices on what to display, options to show number of comments and more.
TGFI.net SEO Wordpress Plugin - This particular plugin will do most of the usual SEO work of optimizing titles and keywords, but it adds a unique twist as it is mainly directed at people who use WordPress as a CMS.
Sunday, September 07, 2008
SEO questions next part
With the previous post Answers to top SEO questions - Part 6. Most of the FAQs on SEO have been answered. Now in the next post I will post answer to the questions relatd to Search engine optimisation questions related to analysis.
In the meanwhile I wud suggest you to try new browser launched by Google i.e. google chrome.
In the meanwhile I wud suggest you to try new browser launched by Google i.e. google chrome.
Answers to top SEO questions - Part 6
Next question in the series to be answered:
21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for back links?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference between Page Rank and Tool Bar Page Rank?
26. Why might you want to use no-follow on an internal link?
Answers
21: SEO (search engine optimisation) is totally concerned with the process of getting websites in organic search engine results. SEM is search engine marketing and involves paying search engines for placement in sponsored results this process is more commonly known as PPC or PAY PER CLICK.
22. Approach site from same niche for link exchange, approach competitors backlinks. Try to get link from other means like blogs, comments, forums, article, bookmarks etc.
23. Social media is most important for success of any online campaign. If used properly social media can bring tons of targeted traffic to your website and its also very much helpful in word to mouth and viral marketing.
24. First thing is not to overdo anything. Excess of anything is SPAM. Take care while linking, not to use improper redirects, hidden texts, network sites etc
25. Tool bar PR may be different from actual google page rank.
26. Nofollow can be used in many cases lets say for login or logout links, if you have placed a link for webstats provider website, or for liks that display your websites validation for feeds, HTML etc.
21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for back links?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference between Page Rank and Tool Bar Page Rank?
26. Why might you want to use no-follow on an internal link?
Answers
21: SEO (search engine optimisation) is totally concerned with the process of getting websites in organic search engine results. SEM is search engine marketing and involves paying search engines for placement in sponsored results this process is more commonly known as PPC or PAY PER CLICK.
22. Approach site from same niche for link exchange, approach competitors backlinks. Try to get link from other means like blogs, comments, forums, article, bookmarks etc.
23. Social media is most important for success of any online campaign. If used properly social media can bring tons of targeted traffic to your website and its also very much helpful in word to mouth and viral marketing.
24. First thing is not to overdo anything. Excess of anything is SPAM. Take care while linking, not to use improper redirects, hidden texts, network sites etc
25. Tool bar PR may be different from actual google page rank.
26. Nofollow can be used in many cases lets say for login or logout links, if you have placed a link for webstats provider website, or for liks that display your websites validation for feeds, HTML etc.
Saturday, July 12, 2008
Answers to top SEO questions - Part 5
The next batch of SEO questions is as below:
21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for back links?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference between Page Rank and Tool Bar Page Rank?
26. Why might you want to use no-follow on an internal link?
Answers are as below:
Answer 21: SEARCH ENGINE OPTIMISATION AND SEARCH ENGINE MARKETING ;) the difference is SEO is the process you use in getting your pages to place well on search results. SEM involves complete online marketing purchasing advertising space on search result pages. Sponsored listings are SEM. Both are related though!
Answer 22: High quality, higly relevant, no bad networks or bad neighborhoods, link growth at rapid pace so that is may seems natural, no buying of links.
Answer 23: Social media apart from providing quality links and targeted traffic can most importantly help in VIRAL and WORD TO MOUTH marketign of your websites. Hence a strong marketing tool that can't be ignored.
Answer 24: I am strictly against anything that can be considered as SPAM be it a link campaign, use of CSS, hidden text or links, creating of doorway pages, META tags spamming or any similar act.
Answer 25: Tool bar page rank may be different from actual page rank of a page. the term is arrived from the SEO belief that google is constantly updating tool bar and one update is going somewhere at a data center of Google.
Answer 26: Nofollow can be used for internal links that you don't need to be indexed or followed for example: Link to shopping cart, login pages etc..
In the mean time I would also like to ask Google chat users to check lively with new features for chat with chat rooms. Visit Google homes blog
21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for back links?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference between Page Rank and Tool Bar Page Rank?
26. Why might you want to use no-follow on an internal link?
Answers are as below:
Answer 21: SEARCH ENGINE OPTIMISATION AND SEARCH ENGINE MARKETING ;) the difference is SEO is the process you use in getting your pages to place well on search results. SEM involves complete online marketing purchasing advertising space on search result pages. Sponsored listings are SEM. Both are related though!
Answer 22: High quality, higly relevant, no bad networks or bad neighborhoods, link growth at rapid pace so that is may seems natural, no buying of links.
Answer 23: Social media apart from providing quality links and targeted traffic can most importantly help in VIRAL and WORD TO MOUTH marketign of your websites. Hence a strong marketing tool that can't be ignored.
Answer 24: I am strictly against anything that can be considered as SPAM be it a link campaign, use of CSS, hidden text or links, creating of doorway pages, META tags spamming or any similar act.
Answer 25: Tool bar page rank may be different from actual page rank of a page. the term is arrived from the SEO belief that google is constantly updating tool bar and one update is going somewhere at a data center of Google.
Answer 26: Nofollow can be used for internal links that you don't need to be indexed or followed for example: Link to shopping cart, login pages etc..
In the mean time I would also like to ask Google chat users to check lively with new features for chat with chat rooms. Visit Google homes blog
Monday, July 07, 2008
Answers to top SEO questions - Part 4
Here comes the part four of search engine optimisation questions and answers to them.
16. Rate from 1 to 10, tell me the most important “on page” elements
17. Review the code of past clients/company websites where SEO was performed.
18. What do you think about link buying?
19. What is Latent Semantic Analysis (LSI Indexing)?
20. What is Phrase Based Indexing and Retrieval and what roles does it play?
Answer 16: content>title>alt>title attribute>keywords in anchor
Answer 17: ;)
Answer 18: I am not in favor of link buying except few exceptions
Answer 19: LSI indexing ries to overcome the limitations of "literal" search term matching . For example, if someone is searching for "hiking in Norhter Nevada" a literal search would only match the words used without taking into account words such as "hike", "hiked". LSI can give more relevant results because it does take word usage and context into account determining what a page is "about" rather than a strict reliance on literal wording.
Answer 20: regards to search results, it is a method that search engines such as google use to determine relevance of a page based on phrases actually used in a document. For example, if you have a page instructing people on wildlife photography, the search engine would reasonably expect to see terms and phrases such as "selecting a camera", "approaching wildlife", and "low light photo conditions". Related phrases will add to the relevance of a page where unrelated phrases will reduce the relevance of a page. This is one technique that Google is using to weed out "spam" sites.
16. Rate from 1 to 10, tell me the most important “on page” elements
17. Review the code of past clients/company websites where SEO was performed.
18. What do you think about link buying?
19. What is Latent Semantic Analysis (LSI Indexing)?
20. What is Phrase Based Indexing and Retrieval and what roles does it play?
Answer 16: content>title>alt>title attribute>keywords in anchor
Answer 17: ;)
Answer 18: I am not in favor of link buying except few exceptions
Answer 19: LSI indexing ries to overcome the limitations of "literal" search term matching . For example, if someone is searching for "hiking in Norhter Nevada" a literal search would only match the words used without taking into account words such as "hike", "hiked". LSI can give more relevant results because it does take word usage and context into account determining what a page is "about" rather than a strict reliance on literal wording.
Answer 20: regards to search results, it is a method that search engines such as google use to determine relevance of a page based on phrases actually used in a document. For example, if you have a page instructing people on wildlife photography, the search engine would reasonably expect to see terms and phrases such as "selecting a camera", "approaching wildlife", and "low light photo conditions". Related phrases will add to the relevance of a page where unrelated phrases will reduce the relevance of a page. This is one technique that Google is using to weed out "spam" sites.
Wednesday, July 02, 2008
Answers to top SEO questions - Part 3
Here come the part three of the series Answer to top SEO questions. SO questions to be answered in this post are :
11. Do you have experience in copywriting and can you provide some writing samples?
12. Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled?
13. Explain to me what META tags matter in today’s world.
14. Explain various steps that you would take to optimize a website?
15. If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?
Answer 11: No, not yet. but I have got few bookmarks at Digg that good as high as 50 Diggs.
Answer 12: Metas are important not only in SEO rankings but also they play major part in conversion once you achieve rankings.
Answer 13: Conversation with website owner to know his SEO goals
Keyword research
Web site analysis for search engine friendliness, structural change needed etc..
Recommendation according to analysis
Keywords research
on-page optimisation
search engine submission
off-page optimisation
use of search engine tools for webmasters
traffice analysis
further SEO planning
Answer 14: Content --> title --> Atl and title atribute --> keywords in anchor
Answer 15: 301 redirect
11. Do you have experience in copywriting and can you provide some writing samples?
12. Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled?
13. Explain to me what META tags matter in today’s world.
14. Explain various steps that you would take to optimize a website?
15. If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?
Answer 11: No, not yet. but I have got few bookmarks at Digg that good as high as 50 Diggs.
Answer 12: Metas are important not only in SEO rankings but also they play major part in conversion once you achieve rankings.
Answer 13: Conversation with website owner to know his SEO goals
Keyword research
Web site analysis for search engine friendliness, structural change needed etc..
Recommendation according to analysis
Keywords research
on-page optimisation
search engine submission
off-page optimisation
use of search engine tools for webmasters
traffice analysis
further SEO planning
Answer 14: Content --> title --> Atl and title atribute --> keywords in anchor
Answer 15: 301 redirect
Saturday, June 28, 2008
Answers to top SEO questions - Part 2
Welcome to part second of the Top SEO questions series. SO the batch of next five question of the series are :
6. What do you think of using XML site maps?
7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
8. What SEO tools do you regularly use?
9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
10. What areas do you think are currently the most important in organically ranking a site?
You can check the list of full questions at Top SEO questions : most commonly asked search engine optimisation questions. Also the answer to previous questions is posted over here. Now beow are the answers to current five questions:
Answer 6: XML sitemaps are additional too to check how search engines crawl your website submitting XML sitemap to google webmaster central can really help you with indexing are optimizing the webpages efficiently.
Answer 7: Its on the boom today and very much imp for seo marketing.
Answer 8: You may answer tools you use like keyword research tools like Wordtracker, and other tools like ranking check, grammar checker, copied content checker like WebCEO, copyscape, backlinkswatch and many more.... You may check TOP SEO TOOLS
Answer 9: Meta tags can be used to exclude individual pages from search engines whereas ROBOTS.txt can be used to exclude a particular directory of your webpage or whole site from search engines.
Answer 10: Unique content and quality links. I'd prefer to say that if : CONTENT IS THE KING THEN LINKS ARE THE QUEEN.
6. What do you think of using XML site maps?
7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
8. What SEO tools do you regularly use?
9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
10. What areas do you think are currently the most important in organically ranking a site?
You can check the list of full questions at Top SEO questions : most commonly asked search engine optimisation questions. Also the answer to previous questions is posted over here. Now beow are the answers to current five questions:
Answer 6: XML sitemaps are additional too to check how search engines crawl your website submitting XML sitemap to google webmaster central can really help you with indexing are optimizing the webpages efficiently.
Answer 7: Its on the boom today and very much imp for seo marketing.
Answer 8: You may answer tools you use like keyword research tools like Wordtracker, and other tools like ranking check, grammar checker, copied content checker like WebCEO, copyscape, backlinkswatch and many more.... You may check TOP SEO TOOLS
Answer 9: Meta tags can be used to exclude individual pages from search engines whereas ROBOTS.txt can be used to exclude a particular directory of your webpage or whole site from search engines.
Answer 10: Unique content and quality links. I'd prefer to say that if : CONTENT IS THE KING THEN LINKS ARE THE QUEEN.
Monday, March 03, 2008
Frequent updates by Google
Search engines are making it more complex day by day. I am sure its gonaa be a tough year for search engine optimisation professionals. At the start of 2008 it was google PR update then within few weeks it was microsoft's bid to acquire Yahoo whic was declined by Yahoo after a lot of discussions and rumors is SEO world. And yesterday I observed another update by google. I hope it wasn't the regular PR update and as just something going on at google data centers near me.
Poster by: Webmaster - search engine optimisation expert
Poster by: Webmaster - search engine optimisation expert
Friday, February 01, 2008
SEO at its best : Search engine optimisation industry at is peak
Hi all,
Its SEO SEO SEO every where. Lot is being talked about search engine optimisation nowadays. Each and every person in online business who is either selling services, products, online marketing agency or anyone looking for online existence needs search engine optimisation company services from SEO experts to make his/her website a success. existence of SEO industry may be few years old but search engine optimisation has lots of scope industry have grown at a very fast rate in recent years. Also according to market and business research experts search engine optimisation industry would expect a growth of 200% this year. I myself have seen SEO industry growin at a rapid pace.
When I started my career in SEO 4 years later there were to or three SEO companies in Chandigarh a major IT hub in north India and wtthin 4 years there are around 80+ companies and each week I got to know couple of new software/IT/web development companies looking to hire SEO professionals to start SEO in there company also.
SEO is at boom and I expect industry to grow more and more.
I also suggest people to pursue career in search engine optimisation, its very interesting job profile and really very very good carrer growth potential.
Its SEO SEO SEO every where. Lot is being talked about search engine optimisation nowadays. Each and every person in online business who is either selling services, products, online marketing agency or anyone looking for online existence needs search engine optimisation company services from SEO experts to make his/her website a success. existence of SEO industry may be few years old but search engine optimisation has lots of scope industry have grown at a very fast rate in recent years. Also according to market and business research experts search engine optimisation industry would expect a growth of 200% this year. I myself have seen SEO industry growin at a rapid pace.
When I started my career in SEO 4 years later there were to or three SEO companies in Chandigarh a major IT hub in north India and wtthin 4 years there are around 80+ companies and each week I got to know couple of new software/IT/web development companies looking to hire SEO professionals to start SEO in there company also.
SEO is at boom and I expect industry to grow more and more.
I also suggest people to pursue career in search engine optimisation, its very interesting job profile and really very very good carrer growth potential.
Saturday, January 12, 2008
Google Algoritms updates in 2008 : Video on Google updates
Watch the video posted by WebProNews on Google algorithms changes in 2008. Video also mentioend about Google's view on authority links and Web 3.0.
View full video at http://videos.webpronews.com/2008/01/07/google-changes-algorithm?click=1
Friday, January 11, 2008
Carrer in Search Engine Marketing : rewarding career
SEMPO (Search Engine Marketing Professionals Organization) conducted yet another surveys regarding career in search engine marketing. According to the surveys conducted among in house Search Engine Marketin professional of SEMPO a career in search marketing can be very rewarding.
The results reflected the newness of the industry, but also showed that search is maturing. About 64 percent of respondents have five years of SEM experience or less. Very few entry-level SEMs reported salaries over $100,000; just 8.0 percent of those with 0-3 years experience. Compare this to the number of similar respondents making less than $50,000: 48.8 percent. The remaining 43.2 percent fell in the middle, making between $50,000 and $100,000 a year.
The size of salaries roughly corresponded to the size of the company, with larger companies paying more. "That indicates that it's a good career path. There are options out there, it just takes a little more experience to get them," he said.
More experienced SEMs, those with 5 to 7 years of experience, tended to make significantly more than their inexperienced counterparts. Just 17.4 percent of respondents in this group reported making less than $50,000. The majority (56.4 percent) make more than $80,000 a year, including 4.4 percent that reported earning more than $200,000 in salary and 30.3 percent making between $100,000 and $200,000.
The difference in experience levels is being reflected in the number of senior level titles. There are still relatively few VP-level search marketers, less than 4 percent of respondents. Another 10 percent hold a director title, and 9 percent have a senior management role. More than 36 percent of respondents in this group reported salaries between $80,000 and $100,000.
Twenty-six percent of respondents hold the title of manager, though nearly half do not directly manage people. Compensation for this group clustered around the $60,000 to $90,000 range.
The results reflected the newness of the industry, but also showed that search is maturing. About 64 percent of respondents have five years of SEM experience or less. Very few entry-level SEMs reported salaries over $100,000; just 8.0 percent of those with 0-3 years experience. Compare this to the number of similar respondents making less than $50,000: 48.8 percent. The remaining 43.2 percent fell in the middle, making between $50,000 and $100,000 a year.
The size of salaries roughly corresponded to the size of the company, with larger companies paying more. "That indicates that it's a good career path. There are options out there, it just takes a little more experience to get them," he said.
More experienced SEMs, those with 5 to 7 years of experience, tended to make significantly more than their inexperienced counterparts. Just 17.4 percent of respondents in this group reported making less than $50,000. The majority (56.4 percent) make more than $80,000 a year, including 4.4 percent that reported earning more than $200,000 in salary and 30.3 percent making between $100,000 and $200,000.
The difference in experience levels is being reflected in the number of senior level titles. There are still relatively few VP-level search marketers, less than 4 percent of respondents. Another 10 percent hold a director title, and 9 percent have a senior management role. More than 36 percent of respondents in this group reported salaries between $80,000 and $100,000.
Twenty-six percent of respondents hold the title of manager, though nearly half do not directly manage people. Compensation for this group clustered around the $60,000 to $90,000 range.
Wednesday, January 09, 2008
Top SEO questions : most commonly asked search engine optimisation questions
Frequently asked Search engine optimisation questions
1. Give me a description of your general SEO experience.
2. Can you write HTML code by hand?
3. Could you briefly explain the Page Rank algorithm?
4. How you created any SEO tools either from scratch or pieced together from others?
5. What do you think of Page Rank?
6. What do you think of using XML site maps?
7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
8. What SEO tools do you regularly use?
9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
10. What areas do you think are currently the most important in organically ranking a site?
11. Do you have experience in copywriting and can you provide some writing samples?
12. Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled?
13. Explain to me what META tags matter in today’s world.
14. Explain various steps that you would take to optimize a website?
15. If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?
16. Rate from 1 to 10, tell me the most important “on page” elements
17. Review the code of past clients/company websites where SEO was performed.
18. What do you think about link buying?
19. What is Latent Semantic Analysis (LSI Indexing)?
20. What is Phrase Based Indexing and Retrieval and what roles does it play?
21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for back links?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference between Page Rank and Tool Bar Page Rank?
26. Why might you want to use no-follow on an internal link?
1. Are you familiar with web analytics and what packages are your familiar with?
2. From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
3. How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
4. How do you evaluate whether an SEO campaign is working?
5. What does competitive analysis mean to you and what techniques do you use?
6. If you’ve done 6 months of SEO for a site and yet there haven’t been any improvements, how would you go about diagnosing the problem?
7. How many target keywords should a site have?
8. How do you help a customer decide how to their budget between organic SEO and pay per click SEM?
9. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results, how does this affect your work?
10. Why does Google rank Wikipedia for so many topics?
Industry Involvement
1. If salary and location were not an issue, who would you work for?
2. In Google Lore - what are ‘Hilltop’, ‘Florida’ and ‘Big Daddy’?
3. Have you attended any search related conferences?
4. Google search on this candidates name, (if you cannot find them, that’s a red flag).
5. Do you currently do SEO on your own sites? do you operate any blogs? do you currently do any freelance work and do you plan on continuing it?
6. Of the well known SEOs, who are you not likely to pay attention to?
7. What are some challenges facing the SEO industry?
8. What industry sites, blogs, and forums do you regularly read?
9. Who are the two key people who started Google?
10. Who is Matt Cutts?
11. If you were bidding on a contract, what competitor would you most worry about?
Open Ended
1. Tell me your biggest failure in an SEO project
2. What areas of SEO do you most enjoy?
3. In what areas of SEO are you strongest?
4. In what areas of SEO are you weakest?
5. How do you handle a client who does not implement your SEO recommendations?
6. Can you get “xyz” company listed for the keyword “Google” in the first page?
7. What do you think is different about working for an SEO agency vs. doing SEO in-house?
8. Why are you moving from your current position and / or leaving any current projects?
I suggest you can ask few of these question to a SEO company is you are looking for search engine optimization services for your website.
1. Give me a description of your general SEO experience.
2. Can you write HTML code by hand?
3. Could you briefly explain the Page Rank algorithm?
4. How you created any SEO tools either from scratch or pieced together from others?
5. What do you think of Page Rank?
6. What do you think of using XML site maps?
7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
8. What SEO tools do you regularly use?
9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
10. What areas do you think are currently the most important in organically ranking a site?
11. Do you have experience in copywriting and can you provide some writing samples?
12. Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled?
13. Explain to me what META tags matter in today’s world.
14. Explain various steps that you would take to optimize a website?
15. If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?
16. Rate from 1 to 10, tell me the most important “on page” elements
17. Review the code of past clients/company websites where SEO was performed.
18. What do you think about link buying?
19. What is Latent Semantic Analysis (LSI Indexing)?
20. What is Phrase Based Indexing and Retrieval and what roles does it play?
21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for back links?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference between Page Rank and Tool Bar Page Rank?
26. Why might you want to use no-follow on an internal link?
Search engine optimisation questions related to analysis
1. Are you familiar with web analytics and what packages are your familiar with?
2. From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
3. How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
4. How do you evaluate whether an SEO campaign is working?
5. What does competitive analysis mean to you and what techniques do you use?
6. If you’ve done 6 months of SEO for a site and yet there haven’t been any improvements, how would you go about diagnosing the problem?
7. How many target keywords should a site have?
8. How do you help a customer decide how to their budget between organic SEO and pay per click SEM?
9. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results, how does this affect your work?
10. Why does Google rank Wikipedia for so many topics?
Industry Involvement
Search engine optimisation questions ooops interview questions.
1. If salary and location were not an issue, who would you work for?
2. In Google Lore - what are ‘Hilltop’, ‘Florida’ and ‘Big Daddy’?
3. Have you attended any search related conferences?
4. Google search on this candidates name, (if you cannot find them, that’s a red flag).
5. Do you currently do SEO on your own sites? do you operate any blogs? do you currently do any freelance work and do you plan on continuing it?
6. Of the well known SEOs, who are you not likely to pay attention to?
7. What are some challenges facing the SEO industry?
8. What industry sites, blogs, and forums do you regularly read?
9. Who are the two key people who started Google?
10. Who is Matt Cutts?
11. If you were bidding on a contract, what competitor would you most worry about?
Open Ended
Search engine optimisation questions regarding SEO experience
1. Tell me your biggest failure in an SEO project
2. What areas of SEO do you most enjoy?
3. In what areas of SEO are you strongest?
4. In what areas of SEO are you weakest?
5. How do you handle a client who does not implement your SEO recommendations?
6. Can you get “xyz” company listed for the keyword “Google” in the first page?
7. What do you think is different about working for an SEO agency vs. doing SEO in-house?
8. Why are you moving from your current position and / or leaving any current projects?
I suggest you can ask few of these question to a SEO company is you are looking for search engine optimization services for your website.
Saturday, December 29, 2007
2007 Year that watch SEO grow
Year 2007 was a great year for SEO. We saw lots of updates in the world of SEO. Search engine optimisation industry grew by 200% and same is expected for year 2008. Main highlights from the world of SO and search engines in 2007 are listed below:
Year of personalized and universal search: It was a mix of both personalized and universal search. with search engine releasing beta versions of localized search fro there users.
Search engine updates on quality search results: Search engine were more focussed to improve quality of search results and lessening the amount of spam website appearing in SERPs. Yahoo launched its ad ranking system in February as part of its Panama project. Soon after, Google updated its 18-month-old ad quality scoring algorithm. Microsoft followed in April, adding a quality score element to ad center.
Year of Social Media Marketing: Rise of lots of social media websites and social media marketing was on full swing throughout the year. Social network saw the rise of various social networks like :
FaceBook
Twitter
Flickr
Youtube
Digg
Netscape
Mahalo
Wikipedia
Search wikia
More tools from search engines for webmasters
SEO industry grew up
Article source: WDC Blog
Year of personalized and universal search: It was a mix of both personalized and universal search. with search engine releasing beta versions of localized search fro there users.
Search engine updates on quality search results: Search engine were more focussed to improve quality of search results and lessening the amount of spam website appearing in SERPs. Yahoo launched its ad ranking system in February as part of its Panama project. Soon after, Google updated its 18-month-old ad quality scoring algorithm. Microsoft followed in April, adding a quality score element to ad center.
Year of Social Media Marketing: Rise of lots of social media websites and social media marketing was on full swing throughout the year. Social network saw the rise of various social networks like :
Flickr
Youtube
Digg
Netscape
Mahalo
Wikipedia
Search wikia
More tools from search engines for webmasters
SEO industry grew up
Article source: WDC Blog
Thursday, December 27, 2007
I am a seach engine optimisation expert, search engine optimisor
How do you explain your job to others. Like someone you meet on holiday trip, or some old school or college friend or during induction schedule of new employee of your office.
Like I am working as SEO Head in SEO Company India, or say you are working as SEO in web design company. How do you market yourself? What do you say? All I want to ask here is how do you explain SEO to the layman?
SEO is itself a broad category to explain, but I begin with what a website is, and then turn to search through different search engines like Google, Yahoo and MSN, then SEO. there may be different options and ways of doing this, but I know SEO introductory chat and a real SEO is totally poles apart thing.
Like I am working as SEO Head in SEO Company India, or say you are working as SEO in web design company. How do you market yourself? What do you say? All I want to ask here is how do you explain SEO to the layman?
SEO is itself a broad category to explain, but I begin with what a website is, and then turn to search through different search engines like Google, Yahoo and MSN, then SEO. there may be different options and ways of doing this, but I know SEO introductory chat and a real SEO is totally poles apart thing.
Wednesday, December 12, 2007
Search Engine Strategies Chicago : News and updates dail coverage
Lots of discussion, news, post are being written at Search Engine Strategies Chicago. There were a total of 144 different Search Engine Optimisation Experts who participated in one of the 69 panels, sessions, workshops or keynotes at the event. Plus, a surprising number of the more than 3,000
attendees were also reporting or blogging from the show.
You can check links below for more news and coverage from search engine strategies:
Day 1 Coverage
Day 2 Coverage
Also you can read more at Search Engine strategies Chicago Blog
Also posting some images from the event:
attendees were also reporting or blogging from the show.
You can check links below for more news and coverage from search engine strategies:
Day 1 Coverage
Day 2 Coverage
Also you can read more at Search Engine strategies Chicago Blog
Also posting some images from the event:
Friday, December 07, 2007
Search Engine OPtimisation : Achieving top rankings using link building
All of you must have hear a popular quote in SEO : "If content is tha KING then links are QUEEN". Also each one knows links ate the key for achieving top rankings. Only on page SEO will not take you in top 10 ranks in search engine alone. Yes its possible to achieve top ranks through on[page SEO itself for less competitive keywords but you need to get quality links with proper anchor text.
This post is fully devoted to art of link building and how proper link building for your website can help you in getting top rankings. Link building is required to get incoming link to a website so as to increase its link popularity over various search engines and ranking also. Link building is also necessary for a good Page Rank (PR) of a website.
From search engines point of view following things matter most regarding a link:
- Number of Links
- Quality/Origin of Links
- Relevance of Links
- Anchor Text Within Links
- Links Must Present Value to Users
SO juss getting link from anywhere will not help your website with rankings you will need to work over quality link building techniques.
Have nice time...
Search Engine optimisation expert
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