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Saturday, July 12, 2008

Answers to top SEO questions - Part 5

The next batch of SEO questions is as below:

21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for back links?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference between Page Rank and Tool Bar Page Rank?
26. Why might you want to use no-follow on an internal link?

Answers are as below:

Answer 21: SEARCH ENGINE OPTIMISATION AND SEARCH ENGINE MARKETING ;) the difference is SEO is the process you use in getting your pages to place well on search results. SEM involves complete online marketing purchasing advertising space on search result pages. Sponsored listings are SEM. Both are related though!

Answer 22: High quality, higly relevant, no bad networks or bad neighborhoods, link growth at rapid pace so that is may seems natural, no buying of links.

Answer 23: Social media apart from providing quality links and targeted traffic can most importantly help in VIRAL and WORD TO MOUTH marketign of your websites. Hence a strong marketing tool that can't be ignored.

Answer 24: I am strictly against anything that can be considered as SPAM be it a link campaign, use of CSS, hidden text or links, creating of doorway pages, META tags spamming or any similar act.

Answer 25: Tool bar page rank may be different from actual page rank of a page. the term is arrived from the SEO belief that google is constantly updating tool bar and one update is going somewhere at a data center of Google.

Answer 26: Nofollow can be used for internal links that you don't need to be indexed or followed for example: Link to shopping cart, login pages etc..

In the mean time I would also like to ask Google chat users to check lively with new features for chat with chat rooms. Visit Google homes blog

Monday, July 07, 2008

Answers to top SEO questions - Part 4

Here comes the part four of search engine optimisation questions and answers to them.

16. Rate from 1 to 10, tell me the most important “on page” elements
17. Review the code of past clients/company websites where SEO was performed.
18. What do you think about link buying?
19. What is Latent Semantic Analysis (LSI Indexing)?
20. What is Phrase Based Indexing and Retrieval and what roles does it play?

Answer 16: content>title>alt>title attribute>keywords in anchor

Answer 17: ;)

Answer 18: I am not in favor of link buying except few exceptions

Answer 19: LSI indexing ries to overcome the limitations of "literal" search term matching . For example, if someone is searching for "hiking in Norhter Nevada" a literal search would only match the words used without taking into account words such as "hike", "hiked". LSI can give more relevant results because it does take word usage and context into account determining what a page is "about" rather than a strict reliance on literal wording.

Answer 20: regards to search results, it is a method that search engines such as google use to determine relevance of a page based on phrases actually used in a document. For example, if you have a page instructing people on wildlife photography, the search engine would reasonably expect to see terms and phrases such as "selecting a camera", "approaching wildlife", and "low light photo conditions". Related phrases will add to the relevance of a page where unrelated phrases will reduce the relevance of a page. This is one technique that Google is using to weed out "spam" sites.

Wednesday, July 02, 2008

Answers to top SEO questions - Part 3

Here come the part three of the series Answer to top SEO questions. SO questions to be answered in this post are :

11. Do you have experience in copywriting and can you provide some writing samples?
12. Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled?
13. Explain to me what META tags matter in today’s world.
14. Explain various steps that you would take to optimize a website?
15. If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?

Answer 11: No, not yet. but I have got few bookmarks at Digg that good as high as 50 Diggs.

Answer 12: Metas are important not only in SEO rankings but also they play major part in conversion once you achieve rankings.

Answer 13: Conversation with website owner to know his SEO goals
Keyword research
Web site analysis for search engine friendliness, structural change needed etc..
Recommendation according to analysis
Keywords research
on-page optimisation
search engine submission
off-page optimisation
use of search engine tools for webmasters
traffice analysis
further SEO planning

Answer 14: Content --> title --> Atl and title atribute --> keywords in anchor

Answer 15: 301 redirect

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