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Saturday, November 09, 2013

Most corrupt political party in the world - Another Goolge Bombing Example

One of my friend at facebook shared a post over facebook asking people to Search for "most corrupt political party in the world". In the post he have also attached the screenshot of Google search results that highlights the Wikipedia page of Indian National Congress. Indian National Congress is one the main national parties in India along with BJP (Bhartiya Janta Party).  Now that guy is a supported of Narendar Modi, PM candidate from BJP for 2014 elections to be help in India.

Now reason I believe this phrase "Most corrupt political party in the world" can be another classic example of Google Bombing after "miserable failure" is because the guy who share the link over facebook is a SEO guy himself and chances are there that he might be trying to the get the INC wikipedia page to the number one spot when searched for "Most corrupt political party in the world".

Wikipedia pages are the best pages to get ranked in search results, tou can easily tweak the content and some off-page SEO can easily do the trick here.

If you take a look at the results, the other results are about corrupt countries and what people think about political parties. No other page for any other political party of India or any other country. Perhaps there is something fishy here.

More about google bombing:
http://en.wikipedia.org/wiki/Google_bomb
http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363

Saturday, April 13, 2013

Search Engine Marketing Quote of the day

Hi All,

Jusrt few minutes back I was reading a very nice article at the URL http://moz.com/rand/11-tips-i-gave-to-marketers-this-morning/. This article came in the Moz top 10 newsletter which I've subscribed from a long time and I find their article very interesting and helpful.

In the article author has written very interestig quote about SEO and dating. The full quote is as follows:

Link building is a lot like dating. If you make links/sex the primary focus, it doesn’t work. Those have to be side effects of a great experience and a great match.

I've posted some similar quotes about SEO in the past and you can read all all those SEO quotes here.

I hope you like the quotes, please feel free to share these quotes, post your feedback. In case you've some interesting quotes about SEO to share please mention those and I'd feel happy to publish those with due credit to the author.

For those who love reading quotes on various topics I'd like to suggest to please visit my blog on luv quotes.

Thursday, March 14, 2013

Online Reputation Management & SEO - Are they same?

This question was asked recently by one of ex-colleague. He told me that his company got their first ORM (Online reputation management) project and while the discussion was going on he made the statement that there is no difference and he can handle this project smoothly like the other SEO projects.  I just replied that I'll love to hear his statement once this new project is over and wished him good luck. After few days that friend called me and asked about tips on how to fix the negative results and he said he was wrong, it’s not like regular SEO.

So what is the difference between SEO and ORM?

Before I tell you the difference let me tell you that both SEO and ORM complement each other. A good SEO professional will definitely achieve success with ORM as well but for that he will need to be proactive in his approach and just think ahead of on-page and off-page SEO.

How ORM is different can be analyzed from the fact that in SEO you work on achieving page 2 rankings for a set of keywords. All you need to do is get all or few of those in page one and your client is happy. If the increase in rankings brings a significant increase in traffic and leads then chances are there that you'll get some good incentives/bonus from the clients as well. However ORM is a totally different ball game. In ORM you need to work on page basis you are committed to remove negative/unwanted results from a set number of search pages of Google or other search engines. Your client can be happy to see movement of negative results but the biggest challenge lies in getting the negative results out of the first page of search results. 

Definitely the strategies for ORM and SEO needs to be different like SEO is all about focusing on a single site, making it search engine compliance. Once you make that site search engine compliance you focus gets shifted to getting links to that site. However when it comes to online reputation management your focus is on creating new identities and promote lots of positive sites for the same keyword or a couple of keywords that are related (brand name or people name).

This is all about search engine optimization and online reputation management services relation to each other. I'll share some tips about ORM soon in my later posts. Keep visiting and share this post over social networks etc if you like it.

Good Day!

Thursday, October 18, 2012

Perry Belcher we need SEO in 2013 post

Before I tell you who is Perry Belcher and why I need SEO in 2013 post from you, I'd request you to take a look at his post about SEO in 2012. Here is the link for the post  http://perrybelcher.com/seo-in-2012/. I have been following Perry Belcher from  along time and it was waley interesting to read his interview, articles and watch video of him. He is among the top internet marketere who have earned billions of dollars online by selling stuff, books, course and giving trainign etc.  His approach is very simple and proven.

His simple approach and giving examples from real life rather than some webiste etc makes it interesting to learn and easy to implement later. By the time he wrote about SEO in 2012 SEO wasn't that comples. Penguin and Panda updates have made things very much comples now a days and thats the reason I am asking Perry to make a post abour SEO in 2013 so that it can be bit easier  for the SEO professional.

Learn more about Perry Belcher at:

http://www.perrybelcher.com
http://linkedin.com/in/perrybelcher
http://youtube.com/user/perrybelcher
http://twitter.com/perrybelcher
http://belcherbutton.com
http://perrybelcher.net
http://facebook.com/theperrybelcher

Thanks! Also I'd like to update you that we are soon goinf to launch new and excting portals in 2013. Will keep you updated about the progress.



 

Monday, September 24, 2012

Top Blogs Every SEO profession should subscribe to

Every SEO professional has their own way to keep themselves updated about latest algorithmic updates and the SEO techniques that comes into existence after the algorithmic updates. Since internet is nowadays full of lots of content farms many SEO companies nowadays post articles, blogs and press releases about Panda and penguin updates just to get some quick links and to give an impression that they offer penguin and panda proof SEO services.  I started my SEO career way back in 2003 and at that time newsletters were the good source of SEO information for me. Main newsletter I’d subscribed at that time were the sitepronews, digitalpoint to name a few however nowadays there is overdose of information at the newsletters and it’s hard to rely just on newsletters for latest updates. Also I’d got lots more busier in SEO project now so  I don’t have time to subscribe to a couple of newsletters and scan 10-20 emails every day just to find some average kind of stuff in every email.

Best thing that worked for me these days is follow some credible blogs that provide the most relevant and most trusted information about SEO, algorithmic updates and most importantly and idea about what SEO changes might take place in future. I personally believe that SEO is not what works for getting top rankings now but SEO is rather what would work in the future.  Any SEO professional who can provide a futuristic SEO technique that works will definitely get lots of bonuses from his client and various new leads as well. 

Question that rises here is that with so much going around in SEO industry how one can focus about future SEO techniques and depict the techniques would work for sure. Now this is what makes you different from average SEO companies and professionals. I never liked the idea of content spinning and never used any kind of content spinning even at the time when many people were doing that profitably rather I found that rather than getting tons of content copies why not get 5 unique copies written and get those published. And the result was that none of my client or my websites got affected due to panda updates.  Another example I’d share is that at the time Google release its Google videos website I recommended one of my client who offered piano lessons online to promote videos at YouTube, dailymotion and Google videos with a little different approach. Previously the client was adding same title, description and tags at all the three websites but I suggest that we must us different title etc. Sooner YouTube was acquired and client has his site, YouTube and daily motion videos appearing in first page for nearly 100+ queries.

Lest cut it short and explain the benefit that subscribing to top blogs his helping me. The blogs that I follow are the ones that post information about the update as they happen and then the world follows those and many times they post interview from people about SEO changes that might happen etc. Here is the list of blogs that might be helpful to you as well.

  1. Official Google Blog
  2. Inside AdWords
  3. Official Google Webmaster Central Blog
  4.  Inside AdSense Blog
  5. Aaron wall Blog
  6. Danny Sullivan Blog
  7. SEOMoz
  8. Matt cutts blog
  9. HubSpot Internet Marketing Blog
  10.  

In case there is some interesting and useful blog that you recommend adding to the list, please post a comment and I’d happily update the list here. Thanks and have good time with your SEO projects.


Thursday, March 15, 2012

Sites that didn't go popular like google

There were some search engines in the world wide web before google
launches some 10-12 years back. Google not only outdid all the
existing search engines from the search market but also become synonym
for search engine. The term googling was added to the Oxford dictionary
that means searching something on google.com

Given the success of google many companies tried to replicate the
success of google and though they were unable to replace google but
some site really were as good as google if not better. In this post
I'll share the ideas of some very good sites that didn't become
popular like google.

1) Grotal.com - Grotal comes at number one in the list. This local
search engine works on a very basic funda that it lists business that
don't have a website. This is a great thing in my opinion. But the
drawback is that sometimes phone number and address mentioned at
Grotal are incorrect or not working. An interesting thing to share
about Grotal is that it was launched by the name of Moogle with the
URL www.moogle.in but they got a notification from google and then
shift to the name of grotal. This site currently got a alexa rank of
7000 which means site is really getting some good amount of traffic.
However majority of the traffic is from Google this means that grotal
is totally dependent on Google and will die if sites disappears from
the google search results. Anyhow a nice concept and they have other
modules like education, tolet, PG and video etc. Let see how this site
will progress in a year or two.

2) Live: When Microsoft launched Live as a search engine replacing the
exisitng MSN, it was speculated that Live will give a tough
competition to Google and Yahoo. However Live didn't get as popular as
expected and soon Micrisoft launched bing which now partners with
Yahoo ad provides search results to Yahoo. Bing though is performing
better as comapred to live.

3) Guruji: When a groupd of IIT students launched this Indian search
engines, it created a buzz. Lots of marketing, viral news but guruji
never beacame the search engine that the founders might have expected
to.

Friday, March 02, 2012

Citation links - New link building strategy in SEO

Citation links - New link building strategy in SEO

Do you know citations for your business can help improve your business rankings. Citations links or just citation of your business not necessarily a clickable links i.e. mention of you business address or telephone number etc in a credible community or yellowpage website etc can dramatically improve website rankings in search engines. Citation links are very much important in local SEO listing rankings.

Rankings in Google rely very much on citations i.e mentions of a business around the web so that the address and business name and phone can be validated. More citation and validated citation a business have means, more the business is trusted by Google to appear in the local or maps results. I hope now you must have a clue that despite being listed in Google local and adding of keywords, title etc why you site still doesn't apprear in search results in the maps or
local listings. This means you need some catations, reviews and validation to improve the rankings.

One thing you can do before starting to build citation links for your business is to see if there are some citation links already or not. This can be done by searching your business name in google local or maps and then in your business listing page click on the "Web pages" tab, if it shows some site then its great otherwise you need to starting getting citation links.

Some of the citations sites that you can consider include:

- Yellowpages (with business validation and reviews)
- Review sites
- Donations to some charity
- Sponsorship of some event or cause
- Discussion forums (not just every forum but the one that are authoritative)
- Patent application
- Research content
- Interview at some expert site
- Classifieds of business directories
- Directories
- Local search glossaries

Hope now you have some idea of how citation can help your local SEO campaign. Please feel free to get in touch for building citation links, visit http://www.theseomarketing.com

The SEO Marketing Company

The SEO Marketing is a search engine marketing company that offers SEO & SEM services like link building, PPC, social media optimization, blog and article syndication and lot more. For more information visit: http://www.theseomarketing.com