Answers to top SEO questions - Part 6

Next question in the series to be answered:

21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for back links?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference between Page Rank and Tool Bar Page Rank?
26. Why might you want to use no-follow on an internal link?


Answers

21: SEO (search engine optimisation) is totally concerned with the process of getting websites in organic search engine results. SEM is search engine marketing and involves paying search engines for placement in sponsored results this process is more commonly known as PPC or PAY PER CLICK.

22. Approach site from same niche for link exchange, approach competitors backlinks. Try to get link from other means like blogs, comments, forums, article, bookmarks etc.

23. Social media is most important for success of any online campaign. If used properly social media can bring tons of targeted traffic to your website and its also very much helpful in word to mouth and viral marketing.

24. First thing is not to overdo anything. Excess of anything is SPAM. Take care while linking, not to use improper redirects, hidden texts, network sites etc

25. Tool bar PR may be different from actual google page rank.

26. Nofollow can be used in many cases lets say for login or logout links, if you have placed a link for webstats provider website, or for liks that display your websites validation for feeds, HTML etc.