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Monday, December 29, 2008

Social networking sites face data cost crisis

A large number of social networking companies face crisis as digital advertising is on a downswing, revealed a research from consultants Deloitte.

The researchers said that the websites, which had survived the downward trend, might be forced to supplement their revenue with pay-subscriptions, selling members' data or extra financing.

The eMarketer revealed that the predictions came as growth forecasts for digital advertising had halved from 17.2pc to 7.2pc for next year.

According to the Deloitte research, with the revenue declining, the cost of storing electronic data has soared to more than 100m dollars per year for larger sites, as users increasingly want to upload photos and videos, which consume memory.

"The book value of some social networks may be written down and some companies may fail altogether if funding dries up," the Telegraph quoted Paul Lee, Deloitte director of research for technology and telecommunications, as saying.

He added: "Average revenue per user for some of the largest new media sites is measured in just pennies per month, not pounds. This compares with a typical average revenue per user of tens of dollars for a cable subscriber, a regular newspaper reader or a movie fan."

Estimates have revealed that there are more than 1,000 social networking sites on the internet.

Among these are almost 100 big players, which are host to 22pc of UK internet users, and the most popular ones, including MySpace, LinkedIn, Twitter and Facebook, are likely to be more resilient in the face of the advertising slowdown.

However, many of the most popular social networks, such as Facebook and Twitter, do not yet generate large profits.

"Neither (Facebook or Twitter) has yet demonstrated that it can make money on a scale that matches its number of users. Twitter has yet to sketch out plans to monetise its blogging site. Revenue has always been an issue for Facebook," said Madan Sheina, an analyst at Ovum.

While Facebook was valued at 15bn dollars, Microsoft at the same time took a 240m dollars minority stake in October last year.

"With the economy spiralling into a downturn that figure might seem to be exaggerated right now," said Sheina.

Mark Zuckerberg, founder of Facebook, has claimed that for the next two years, they are focussing on growth instead of making money.

However, many signs indicate that the company is feeling the strain of the downturn, as it recently cancelled a plan to allow its employees to sell off shares early owing to the current economic recession. (ANI)

Source: http://in.news.yahoo.com/139/20081229/854/ttc-social-networking-sites-face-data-co.html

Tuesday, October 28, 2008

Happy Diwali from google



Happy Diwali from Google - Oct - 2008

Sunday, October 05, 2008

Google wars about harmful websites in SERPS

You might have seen Google showing warning message in the Google results about websites that may be harmful to browse. I also got similar message while searching for SEO Chandigarh. Warning message appeared before website named www.cogniter.com. Below is the screen shot image:




Though its good to show the warning message about potential harmful websites I wonder why Google didn't stop showing the website in the results if that website may be harmful to the visitors. rival search engine yahoo also display similar warning message for potential harmful website mainly download portals. You can visit Yahoo search scan to know more.

Sunday, September 14, 2008

labels in google search



labels in google search

Sunday, September 07, 2008

SEO questions next part

With the previous post Answers to top SEO questions - Part 6. Most of the FAQs on SEO have been answered. Now in the next post I will post answer to the questions relatd to Search engine optimisation questions related to analysis.

In the meanwhile I wud suggest you to try new browser launched by Google i.e. google chrome.

Answers to top SEO questions - Part 6

Next question in the series to be answered:

21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for back links?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference between Page Rank and Tool Bar Page Rank?
26. Why might you want to use no-follow on an internal link?


Answers

21: SEO (search engine optimisation) is totally concerned with the process of getting websites in organic search engine results. SEM is search engine marketing and involves paying search engines for placement in sponsored results this process is more commonly known as PPC or PAY PER CLICK.

22. Approach site from same niche for link exchange, approach competitors backlinks. Try to get link from other means like blogs, comments, forums, article, bookmarks etc.

23. Social media is most important for success of any online campaign. If used properly social media can bring tons of targeted traffic to your website and its also very much helpful in word to mouth and viral marketing.

24. First thing is not to overdo anything. Excess of anything is SPAM. Take care while linking, not to use improper redirects, hidden texts, network sites etc

25. Tool bar PR may be different from actual google page rank.

26. Nofollow can be used in many cases lets say for login or logout links, if you have placed a link for webstats provider website, or for liks that display your websites validation for feeds, HTML etc.

Saturday, July 12, 2008

Answers to top SEO questions - Part 5

The next batch of SEO questions is as below:

21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for back links?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference between Page Rank and Tool Bar Page Rank?
26. Why might you want to use no-follow on an internal link?

Answers are as below:

Answer 21: SEARCH ENGINE OPTIMISATION AND SEARCH ENGINE MARKETING ;) the difference is SEO is the process you use in getting your pages to place well on search results. SEM involves complete online marketing purchasing advertising space on search result pages. Sponsored listings are SEM. Both are related though!

Answer 22: High quality, higly relevant, no bad networks or bad neighborhoods, link growth at rapid pace so that is may seems natural, no buying of links.

Answer 23: Social media apart from providing quality links and targeted traffic can most importantly help in VIRAL and WORD TO MOUTH marketign of your websites. Hence a strong marketing tool that can't be ignored.

Answer 24: I am strictly against anything that can be considered as SPAM be it a link campaign, use of CSS, hidden text or links, creating of doorway pages, META tags spamming or any similar act.

Answer 25: Tool bar page rank may be different from actual page rank of a page. the term is arrived from the SEO belief that google is constantly updating tool bar and one update is going somewhere at a data center of Google.

Answer 26: Nofollow can be used for internal links that you don't need to be indexed or followed for example: Link to shopping cart, login pages etc..

In the mean time I would also like to ask Google chat users to check lively with new features for chat with chat rooms. Visit Google homes blog

Monday, July 07, 2008

Answers to top SEO questions - Part 4

Here comes the part four of search engine optimisation questions and answers to them.

16. Rate from 1 to 10, tell me the most important “on page” elements
17. Review the code of past clients/company websites where SEO was performed.
18. What do you think about link buying?
19. What is Latent Semantic Analysis (LSI Indexing)?
20. What is Phrase Based Indexing and Retrieval and what roles does it play?

Answer 16: content>title>alt>title attribute>keywords in anchor

Answer 17: ;)

Answer 18: I am not in favor of link buying except few exceptions

Answer 19: LSI indexing ries to overcome the limitations of "literal" search term matching . For example, if someone is searching for "hiking in Norhter Nevada" a literal search would only match the words used without taking into account words such as "hike", "hiked". LSI can give more relevant results because it does take word usage and context into account determining what a page is "about" rather than a strict reliance on literal wording.

Answer 20: regards to search results, it is a method that search engines such as google use to determine relevance of a page based on phrases actually used in a document. For example, if you have a page instructing people on wildlife photography, the search engine would reasonably expect to see terms and phrases such as "selecting a camera", "approaching wildlife", and "low light photo conditions". Related phrases will add to the relevance of a page where unrelated phrases will reduce the relevance of a page. This is one technique that Google is using to weed out "spam" sites.

Wednesday, July 02, 2008

Answers to top SEO questions - Part 3

Here come the part three of the series Answer to top SEO questions. SO questions to be answered in this post are :

11. Do you have experience in copywriting and can you provide some writing samples?
12. Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled?
13. Explain to me what META tags matter in today’s world.
14. Explain various steps that you would take to optimize a website?
15. If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?

Answer 11: No, not yet. but I have got few bookmarks at Digg that good as high as 50 Diggs.

Answer 12: Metas are important not only in SEO rankings but also they play major part in conversion once you achieve rankings.

Answer 13: Conversation with website owner to know his SEO goals
Keyword research
Web site analysis for search engine friendliness, structural change needed etc..
Recommendation according to analysis
Keywords research
on-page optimisation
search engine submission
off-page optimisation
use of search engine tools for webmasters
traffice analysis
further SEO planning

Answer 14: Content --> title --> Atl and title atribute --> keywords in anchor

Answer 15: 301 redirect

Saturday, June 28, 2008

Answers to top SEO questions - Part 2

Welcome to part second of the Top SEO questions series. SO the batch of next five question of the series are :

6. What do you think of using XML site maps?
7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
8. What SEO tools do you regularly use?
9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
10. What areas do you think are currently the most important in organically ranking a site?

You can check the list of full questions at Top SEO questions : most commonly asked search engine optimisation questions. Also the answer to previous questions is posted over here. Now beow are the answers to current five questions:

Answer 6: XML sitemaps are additional too to check how search engines crawl your website submitting XML sitemap to google webmaster central can really help you with indexing are optimizing the webpages efficiently.

Answer 7: Its on the boom today and very much imp for seo marketing.

Answer 8: You may answer tools you use like keyword research tools like Wordtracker, and other tools like ranking check, grammar checker, copied content checker like WebCEO, copyscape, backlinkswatch and many more.... You may check TOP SEO TOOLS

Answer 9: Meta tags can be used to exclude individual pages from search engines whereas ROBOTS.txt can be used to exclude a particular directory of your webpage or whole site from search engines.

Answer 10: Unique content and quality links. I'd prefer to say that if : CONTENT IS THE KING THEN LINKS ARE THE QUEEN.

Thursday, June 26, 2008

Answers to top SEO questions - Part 1

Well weeks have become months for me. Most of my friends think SEOv is on exile but its not true real fact is that after now I am living with my parents and its hardly left me with any time to post at any of my blogs not even on weekends. Previously when I used to live alone the time I spend at my room was utilized online either in discussion forums or by posting at my blogs. Blogging was the passion that time, its not likely that I am get done with blogging its a matter of few regular post and blogging will be at its peak again.

Now I am posting first part of the Answers to top search engine optimisation questions: Well I am taking the first five posted at Top SEO questions : most commonly asked search engine optimisation questions

1. Give me a description of your general SEO experience.
2. Can you write HTML code by hand?
3. Could you briefly explain the Page Rank algorithm?
4. How you created any SEO tools either from scratch or pieced together from others?
5. What do you think of Page Rank?

Answer 1 : Its a very simple and tricky question to get an overview of you approach towards Search engine optimisation. Here you can answer briefly with your achievements, SEO implementation referring to few good sites you have worked upon and that are currently ranking well and of course have good PR.

Answer 2: Of course YES, you need to be good in HTML.Here no body will ask you the tag syntax but to make sure that you can work in HTML through an HTML editor like Dreamweaver.

Answer 3: Well ou can search for an exact definition over inter or visit Google Page rank. for me its a Google methods of evaluating the worth of an page and calculated on the basis of number of quality inbound links pointing to a website or web page.

Answer 4: Well I am not a good developer I can just only develop programs for Fibonacci series, calculate leaps year etc not some software tools. But good answer for this question would be mention if you or your team developed any tool like ranking check, PR check etc alternatively you can also mention few good tool that you may have used.

Answer 5: PR its very important for website owners mostly SEO clients but as a SEO expert I just consider PR as a measure of number of inbound links a site have.

Good bye for now check the Answers to top SEO questions - Part 2 later !!!

Saturday, May 17, 2008

SEOv is back again @ Search engine optimisation experts blog

Posting at my SEO blog after a long time. Its been more the a month I am making a post and don't know from where to continue posting again. Have been busy last month with job hunt, shifting to new location, joining new job etc and also it took bit long as i expected to get new internet connection. I had to post here earlier as I got a call from one of my friend who asked me to post the answers to the SEO questions I posted earlier. Here is the link to that post : Most frequently asked SEO questions.

Answering all the question in one post will not be feasible but I will try to make sure to answers all the questions in next few weeks.

Monday, March 03, 2008

Frequent updates by Google

Search engines are making it more complex day by day. I am sure its gonaa be a tough year for search engine optimisation professionals. At the start of 2008 it was google PR update then within few weeks it was microsoft's bid to acquire Yahoo whic was declined by Yahoo after a lot of discussions and rumors is SEO world. And yesterday I observed another update by google. I hope it wasn't the regular PR update and as just something going on at google data centers near me.

Poster by: Webmaster - search engine optimisation expert

Friday, February 01, 2008

SEO at its best : Search engine optimisation industry at is peak

Hi all,

Its SEO SEO SEO every where. Lot is being talked about search engine optimisation nowadays. Each and every person in online business who is either selling services, products, online marketing agency or anyone looking for online existence needs search engine optimisation company services from SEO experts to make his/her website a success. existence of SEO industry may be few years old but search engine optimisation has lots of scope industry have grown at a very fast rate in recent years. Also according to market and business research experts search engine optimisation industry would expect a growth of 200% this year. I myself have seen SEO industry growin at a rapid pace.

When I started my career in SEO 4 years later there were to or three SEO companies in Chandigarh a major IT hub in north India and wtthin 4 years there are around 80+ companies and each week I got to know couple of new software/IT/web development companies looking to hire SEO professionals to start SEO in there company also.

SEO is at boom and I expect industry to grow more and more.

I also suggest people to pursue career in search engine optimisation, its very interesting job profile and really very very good carrer growth potential.

Saturday, January 12, 2008

Google Algoritms updates in 2008 : Video on Google updates


Watch the video posted by WebProNews on Google algorithms changes in 2008. Video also mentioend about Google's view on authority links and Web 3.0.

View full video at http://videos.webpronews.com/2008/01/07/google-changes-algorithm?click=1

Friday, January 11, 2008

Carrer in Search Engine Marketing : rewarding career

SEMPO (Search Engine Marketing Professionals Organization) conducted yet another surveys regarding career in search engine marketing. According to the surveys conducted among in house Search Engine Marketin professional of SEMPO a career in search marketing can be very rewarding.

The results reflected the newness of the industry, but also showed that search is maturing. About 64 percent of respondents have five years of SEM experience or less. Very few entry-level SEMs reported salaries over $100,000; just 8.0 percent of those with 0-3 years experience. Compare this to the number of similar respondents making less than $50,000: 48.8 percent. The remaining 43.2 percent fell in the middle, making between $50,000 and $100,000 a year.

The size of salaries roughly corresponded to the size of the company, with larger companies paying more. "That indicates that it's a good career path. There are options out there, it just takes a little more experience to get them," he said.

More experienced SEMs, those with 5 to 7 years of experience, tended to make significantly more than their inexperienced counterparts. Just 17.4 percent of respondents in this group reported making less than $50,000. The majority (56.4 percent) make more than $80,000 a year, including 4.4 percent that reported earning more than $200,000 in salary and 30.3 percent making between $100,000 and $200,000.


The difference in experience levels is being reflected in the number of senior level titles. There are still relatively few VP-level search marketers, less than 4 percent of respondents. Another 10 percent hold a director title, and 9 percent have a senior management role. More than 36 percent of respondents in this group reported salaries between $80,000 and $100,000.

Twenty-six percent of respondents hold the title of manager, though nearly half do not directly manage people. Compensation for this group clustered around the $60,000 to $90,000 range.


Wednesday, January 09, 2008

Top SEO questions : most commonly asked search engine optimisation questions

Frequently asked Search engine optimisation questions

1. Give me a description of your general SEO experience.
2. Can you write HTML code by hand?
3. Could you briefly explain the Page Rank algorithm?
4. How you created any SEO tools either from scratch or pieced together from others?
5. What do you think of Page Rank?
6. What do you think of using XML site maps?
7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
8. What SEO tools do you regularly use?
9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
10. What areas do you think are currently the most important in organically ranking a site?
11. Do you have experience in copywriting and can you provide some writing samples?
12. Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled?
13. Explain to me what META tags matter in today’s world.
14. Explain various steps that you would take to optimize a website?
15. If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?
16. Rate from 1 to 10, tell me the most important “on page” elements
17. Review the code of past clients/company websites where SEO was performed.
18. What do you think about link buying?
19. What is Latent Semantic Analysis (LSI Indexing)?
20. What is Phrase Based Indexing and Retrieval and what roles does it play?
21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for back links?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference between Page Rank and Tool Bar Page Rank?
26. Why might you want to use no-follow on an internal link?

Search engine optimisation questions related to analysis



1. Are you familiar with web analytics and what packages are your familiar with?
2. From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
3. How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
4. How do you evaluate whether an SEO campaign is working?
5. What does competitive analysis mean to you and what techniques do you use?
6. If you’ve done 6 months of SEO for a site and yet there haven’t been any improvements, how would you go about diagnosing the problem?
7. How many target keywords should a site have?
8. How do you help a customer decide how to their budget between organic SEO and pay per click SEM?
9. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results, how does this affect your work?
10. Why does Google rank Wikipedia for so many topics?
Industry Involvement

Search engine optimisation questions ooops interview questions.



1. If salary and location were not an issue, who would you work for?
2. In Google Lore - what are ‘Hilltop’, ‘Florida’ and ‘Big Daddy’?
3. Have you attended any search related conferences?
4. Google search on this candidates name, (if you cannot find them, that’s a red flag).
5. Do you currently do SEO on your own sites? do you operate any blogs? do you currently do any freelance work and do you plan on continuing it?
6. Of the well known SEOs, who are you not likely to pay attention to?
7. What are some challenges facing the SEO industry?
8. What industry sites, blogs, and forums do you regularly read?
9. Who are the two key people who started Google?
10. Who is Matt Cutts?
11. If you were bidding on a contract, what competitor would you most worry about?
Open Ended


Search engine optimisation questions regarding SEO experience



1. Tell me your biggest failure in an SEO project
2. What areas of SEO do you most enjoy?
3. In what areas of SEO are you strongest?
4. In what areas of SEO are you weakest?
5. How do you handle a client who does not implement your SEO recommendations?
6. Can you get “xyz” company listed for the keyword “Google” in the first page?
7. What do you think is different about working for an SEO agency vs. doing SEO in-house?
8. Why are you moving from your current position and / or leaving any current projects?


I suggest you can ask few of these question to a SEO company is you are looking for search engine optimization services for your website.

Wednesday, January 02, 2008

SEO video tutorial - top 20 SEO downloads

watch the SEO video tutorial for top 20 SEO tools and downloads

The SEO Marketing Company

The SEO Marketing is a search engine marketing company that offers SEO & SEM services like link building, PPC, social media optimization, blog and article syndication and lot more. For more information visit: http://www.theseomarketing.com