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Saturday, December 29, 2007

2007 Year that watch SEO grow

Year 2007 was a great year for SEO. We saw lots of updates in the world of SEO. Search engine optimisation industry grew by 200% and same is expected for year 2008. Main highlights from the world of SO and search engines in 2007 are listed below:

Year of personalized and universal search:
It was a mix of both personalized and universal search. with search engine releasing beta versions of localized search fro there users.

Search engine updates on quality search results:
Search engine were more focussed to improve quality of search results and lessening the amount of spam website appearing in SERPs. Yahoo launched its ad ranking system in February as part of its Panama project. Soon after, Google updated its 18-month-old ad quality scoring algorithm. Microsoft followed in April, adding a quality score element to ad center.

Year of Social Media Marketing: Rise of lots of social media websites and social media marketing was on full swing throughout the year. Social network saw the rise of various social networks like :

FaceBook
Twitter
Flickr
Youtube
Digg
Netscape
Mahalo
Wikipedia
Search wikia

More tools from search engines for webmasters

SEO industry grew up

Article source: WDC Blog

Thursday, December 27, 2007

I am a seach engine optimisation expert, search engine optimisor

How do you explain your job to others. Like someone you meet on holiday trip, or some old school or college friend or during induction schedule of new employee of your office.

Like I am working as SEO Head in SEO Company India, or say you are working as SEO in web design company. How do you market yourself? What do you say? All I want to ask here is how do you explain SEO to the layman?

SEO is itself a broad category to explain, but I begin with what a website is, and then turn to search through different search engines like Google, Yahoo and MSN, then SEO. there may be different options and ways of doing this, but I know SEO introductory chat and a real SEO is totally poles apart thing.

Wednesday, December 12, 2007

Search Engine Strategies Chicago : News and updates dail coverage

Lots of discussion, news, post are being written at Search Engine Strategies Chicago. There were a total of 144 different Search Engine Optimisation Experts who participated in one of the 69 panels, sessions, workshops or keynotes at the event. Plus, a surprising number of the more than 3,000
attendees were also reporting or blogging from the show.

You can check links below for more news and coverage from search engine strategies:

Day 1 Coverage
Day 2 Coverage

Also you can read more at Search Engine strategies Chicago Blog


Also posting some images from the event:






Friday, December 07, 2007

Search Engine OPtimisation : Achieving top rankings using link building


All of you must have hear a popular quote in SEO : "If content is tha KING then links are QUEEN". Also each one knows links ate the key for achieving top rankings. Only on page SEO will not take you in top 10 ranks in search engine alone. Yes its possible to achieve top ranks through on[page SEO itself for less competitive keywords but you need to get quality links with proper anchor text.

This post is fully devoted to art of link building and how proper link building for your website can help you in getting top rankings. Link building is required to get incoming link to a website so as to increase its link popularity over various search engines and ranking also. Link building is also necessary for a good Page Rank (PR) of a website.

From search engines point of view following things matter most regarding a link:

- Number of Links

- Quality/Origin of Links

- Relevance of Links

- Anchor Text Within Links

- Links Must Present Value to Users


SO juss getting link from anywhere will not help your website with rankings you will need to work over quality link building techniques.

Have nice time...

Search Engine optimisation expert

The SEO Marketing Company

The SEO Marketing is a search engine marketing company that offers SEO & SEM services like link building, PPC, social media optimization, blog and article syndication and lot more. For more information visit: http://www.theseomarketing.com