Search engine optimization tips for beginners

Getting a website in top is a thing that every webmaster would love to achieve. Achieving top rankings for your favorable keywords is not a very difficult task but its hard to decide from where to start with and it may land you it totally different part of the globe if you doesn’t follow the webmaster guidelines set by major search engines for webmasters and search engines optimization experts or companies. In this article I am posting few search engine optimization tips for beginners but these tips are equally beneficial for any SEO professional.

1. Don’t purchase new domains: If you are trying to get your website ranked in engines and so far you don’t have any substantial success, then don’t try to go and try your luck in new domain. Reason here is that search engine give value to the age of the domain and hence it’s recommended to try figuring out things that may be hurting your website’s reputation over search engines. However there may be circumstances when you may need to start new domain under such situation using permanent redirect to your new domain is recommended to minimize the loss of traffic from search engines.

2. Do extensive keyword research: Spend good amount of time in keyword research and go in as much detail as you can while researching keywords. Don’t select keywords that can bring traffic but brainstorm keywords that can bring you sales. Over years of experience in search engine marketing I have seen that lots of keywords bring you traffic but there are couple of keywords that can bring business, revenue for you. Thus analyze your website traffic to shortlist the keywords that bring you business. Ranking at the top of search engines for these keywords make the actual difference.

3. Use different title and meta tags: Each page of your website needs to have unique title and meta description tags. Your title tag should contain important keywords included in the content of your web pages. One more important point to be taken care is that it’s the title tag of a webpage that will prompt any visitors to click your website at search engine result pages.

4. Don’t over optimize: Never optimize your website rather optimize for your targeted audience. This is one of the common instructions by all major search engines for webmasters.

5. Write Search engine friendly code: Make you website code search engine friendly by preventing excessive use of images, flash, java script menus or links. Use alt and title attributes and images and links. Validate your website HTML, XML and CSS.

6. Use webmaster tools: Evaluate your SEO campaign by using tools like google analytics, webmaster central, yahoo site explorer etc. These tools are very much helpful for webmasters in their SEO campaigns.

7. Get quality links: All of us know off-page optimization is very crucial part of any SEO campaign however only quality links count and contribute to your website’s PR and search engine rankings. Any off-page activity, be it link building, social media marketing, directory submission etc. take care of quality always.

Article Source: The SEO Marketing

Ways to Improve Alexa Rankings & Traffic

Adding one more post to the Alexa series, here I am posting tips to improve alexa rank and alexa traffic for a website. As explained earlier Alexa ranking is based on number of times a website is browsed by people having alexa toolbar installed at there computers. Here are few tips that can prove to be helpful in increasing your alexa rankings:

1. Install alexa toolbar at your office and hoe computers.
2. Add your website as default home page.
3. Add alexa rank widget to your website or blog. It helps for visits where alexa toolbar in not installed.
4. Ask friends, relatives etc to rate/review your site at Alexa.
5. Write content with main topics related to Search engine marketing or online marketing, webamsters tips etc. People in this field normally has Alexa toolbar installed and thus this will help get little benefit in alexa ranks.
6. Promote your website the more it will get browsed better alexa ranking will it achieve. Try to improve traffic from search engines and referral websites.

Let me know if you know some more techniques to improve alexa rankings.

2007 Year that watch SEO grow

Year 2007 was a great year for SEO. We saw lots of updates in the world of SEO. Search engine optimisation industry grew by 200% and same is expected for year 2008. Main highlights from the world of SO and search engines in 2007 are listed below:

Year of personalized and universal search: It was a mix of both personalized and universal search. with search engine releasing beta versions of localized search fro there users.

Search engine updates on quality search results: Search engine were more focussed to improve quality of search results and lessening the amount of spam website appearing in SERPs. Yahoo launched its ad ranking system in February as part of its Panama project. Soon after, Google updated its 18-month-old ad quality scoring algorithm. Microsoft followed in April, adding a quality score element to ad center.

Year of Social Media Marketing: Rise of lots of social media websites and social media marketing was on full swing throughout the year. Social network saw the rise of various social networks like :

FaceBook
Twitter
Flickr
Youtube
Digg
Netscape
Mahalo
Wikipedia
Search wikia

More tools from search engines for webmasters

SEO industry grew up

Article source: WDC Blog

Search Engine Optimisation mistaeks to avoid

Hi ever you thought about small search engine optimisation mistakes that you never cared about. Maye be these mistakes are keeping you below the ranks in search engines. Found a nice article about common search engine optimisation mistakes that can be avoided. Article focuses on common mistakes like:

Using wrong keywords
Keyword stacking
Using hidden text
Using Frameset
Using free hosting
Using tiny text

This may seems that all SEO experts are aware of these factors still sometimes we ignore and make these mistakes. SO take care of all these factors an be ahead of your competitors.

You can read complete articel @ WDC Blog

Making SEO friendly website

A quality design is the base of search engine optimization and it plays a vital role in SEO work for any site. So when it comes to doing business online, it’s all about the traffic (no. of users who visit your website).It will always be the lifeblood of any business venture working online, as there is no use of website when there’s no one there to see its pages. It doesn’t matter how successful your products be but if no one would be able to know about them or avail of your services then what’s a purpose of having such invisible dull presence. That’s why the strategies of traffic generation start at the very moment you are materializing the idea for the website itself.

So if you’re starting a company these days or want to expand your social atmosphere, I’m sure you’ve also thought about the composition of your website and having the SEO friendly standard. The best websites clearly and pleasantly convey your/your company’s message. This is true especially for web based startups as your website is your public face, your storefront and probably one of the most frequent contacts with customers.

It really doesn’t matter whether your website is of personal nature with few pages or an e-commerce website, having a well-designed site is very important. A good web design is not just about getting your website live and running. It’s about designing every aspect and structure of your website from the general look, accessibility and search engines stand point. May be you can’t believe but website design is something which really matters to your visitors. It gonna make all the difference in whether they leave your site or bookmark it.


Moreover a well-formed HTML website keeps the search engine spiders happy. According to the figures major search engines leads somewhat 76 % of the website visitors to a site, which means if these search engines cannot found your site, there will be a huge loss financially. That’s the reason many businesses pay thousands of dollars to SEO companies to be one of the highest ranked sites in search results. Therefore, it’s necessary to find out whether your website is search engine-friendly. The search engine spiders repay you by indexing your website, which will eventually lead your visitors to its goal, a conversion or a sale. A complete web design jumpstart your business right away.


Basically in a well furnished site important content is at the top of the page, where people can see the material without scrolling. Visitors should be able to get a clear picture of your site’s purpose. See as in newspapers headlines and biggest stories are put “above the fold” – meaning the top half of the page that you would see before opening the paper , same principle applies to web design.


All text links and graphic elements such as buttons and tabs should be easy to read and use .You doesn’t want your visitors leaving because they were not able to figure out how to get your Flash menu to work. A better presentation never switches from one style to another too often, as it may causes confusion to the visitors.

To build an effective web site, ensure that the information on your website is quick and easy to find .You always have to keep one thing in mind that many consumers still use dial up internet speed, and if a web site is not quick to load, then it is highly likely that the average consumer will not have the patience to view the content of your site.

A great designed site should have a fresh standard look that will suit the type of work/business it is intended for, but it shouldn’t detract from your ability to communicate effectively to your friend/customer.

Overall always keep the user in mind when designing every aspect of your startup’s web site. Everything you do should be designed with the user’s experience in mind. Internet in present time is a fast paced place with tons of new startups, and if you want your site to be relevant then you must have to act in the right direction. Getting a positive attention of visitors with a well designed and usable web site is the first step toward success.

The Author is the owner of a Web Design Company, and providing Web Site Design and Development Solutions to clients across USA and UK for affordable and sensible prices.

YOu can read more web design and SEO articles by author at WDC blog