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Tuesday, November 27, 2007

Making SEO friendly website

A quality design is the base of search engine optimization and it plays a vital role in SEO work for any site. So when it comes to doing business online, it’s all about the traffic (no. of users who visit your website).It will always be the lifeblood of any business venture working online, as there is no use of website when there’s no one there to see its pages. It doesn’t matter how successful your products be but if no one would be able to know about them or avail of your services then what’s a purpose of having such invisible dull presence. That’s why the strategies of traffic generation start at the very moment you are materializing the idea for the website itself.

So if you’re starting a company these days or want to expand your social atmosphere, I’m sure you’ve also thought about the composition of your website and having the SEO friendly standard. The best websites clearly and pleasantly convey your/your company’s message. This is true especially for web based startups as your website is your public face, your storefront and probably one of the most frequent contacts with customers.

It really doesn’t matter whether your website is of personal nature with few pages or an e-commerce website, having a well-designed site is very important. A good web design is not just about getting your website live and running. It’s about designing every aspect and structure of your website from the general look, accessibility and search engines stand point. May be you can’t believe but website design is something which really matters to your visitors. It gonna make all the difference in whether they leave your site or bookmark it.

Moreover a well-formed HTML website keeps the search engine spiders happy. According to the figures major search engines leads somewhat 76 % of the website visitors to a site, which means if these search engines cannot found your site, there will be a huge loss financially. That’s the reason many businesses pay thousands of dollars to SEO companies to be one of the highest ranked sites in search results. Therefore, it’s necessary to find out whether your website is search engine-friendly. The search engine spiders repay you by indexing your website, which will eventually lead your visitors to its goal, a conversion or a sale. A complete web design jumpstart your business right away.

Basically in a well furnished site important content is at the top of the page, where people can see the material without scrolling. Visitors should be able to get a clear picture of your site’s purpose. See as in newspapers headlines and biggest stories are put “above the fold” – meaning the top half of the page that you would see before opening the paper , same principle applies to web design.

All text links and graphic elements such as buttons and tabs should be easy to read and use .You doesn’t want your visitors leaving because they were not able to figure out how to get your Flash menu to work. A better presentation never switches from one style to another too often, as it may causes confusion to the visitors.

To build an effective web site, ensure that the information on your website is quick and easy to find .You always have to keep one thing in mind that many consumers still use dial up internet speed, and if a web site is not quick to load, then it is highly likely that the average consumer will not have the patience to view the content of your site.

A great designed site should have a fresh standard look that will suit the type of work/business it is intended for, but it shouldn’t detract from your ability to communicate effectively to your friend/customer.

Overall always keep the user in mind when designing every aspect of your startup’s web site. Everything you do should be designed with the user’s experience in mind. Internet in present time is a fast paced place with tons of new startups, and if you want your site to be relevant then you must have to act in the right direction. Getting a positive attention of visitors with a well designed and usable web site is the first step toward success.

The Author is the owner of a Web Design Company, and providing Web Site Design and Development Solutions to clients across USA and UK for affordable and sensible prices.

YOu can read more web design and SEO articles by author at WDC blog


SEO PUNE said...

That was a good read.Especially about the websites being slow ,i think web designers should pay more attention to making the site more efficient.I think content management should be prioritized while building a website,even more than the appearance.If a user doesn't find what you promised him on your website, then you have probably drifted away from its main purpose.

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