Do SEO and Blogs complement each other?

Hi All,

Hope you all the doing fine. Please accept my sincere apologies for not posting at this blog from a long time. My last post about Google Account Logout Malware warning was published in November 2011 and since then it’s a long holiday for me considering this SEO Marketing Blog. It’s not that the holidays were intentional, the reason for this long absence can be credited to the holiday’s season initially and after that I’ve been kept busy by new assignments and some important functions that I need to attend.

Today a step from Google prompted me to post at this blog. Google yesterday implemented country top level domain specific redirection to all the blogger domains this means if you are residing in India then this SEO Marketing blog will open as .blogspot.in in place of blogspot.com. This step is taken by google in response to some conflicts over hosted content at Google with the Indian Government. (I think Indian government must be more concerned about the country’s development, handle corruption and improve the standard of living in India rather than to go after the company which is known as the best company to work). According to google they are taking complete care so that the new changes will not cause any loss of traffic on harm to search engine optimization of the blogs.

Now let’s talk about SEO and blogging. I hope most of you will agree that search engine optimization and blogs complement each other. From the evolution of the blogs and the rise of blogs as a strong marketing tool, many SEO marketing companies have been using blogs as to promote the business of many clients.

How to blogs help in SEO?

Blogs are free, easy to setup, easy to maintain and very much SEO friendly. Thus you can use blogs not only for getting free links but also as a strong interaction tool to the visitors to your site. Thus blogs serves multiple purposes like:

• Provide free one way links
• Improve search engine saturation of the site
• Provide valuable stuff to the site visitors
• Release company news, product demos, new product announcement
• You can also use blogs to disperse company discount coupons
• Cost effective marketing tool
• Helps in social networking (SMO)
• Improved traffic and sales
• Can generate additional revenue stream if you plan to host third party ads or implementation of banners ads etc.

Thus you can see what you are missing if you are not blogging for your company or business. Start blogging now and enjoy the benefits of blogging. Please feel free to send your queries or suggestions; I’d be happy to respond.

Search engine optimization tips for beginners

Getting a website in top is a thing that every webmaster would love to achieve. Achieving top rankings for your favorable keywords is not a very difficult task but its hard to decide from where to start with and it may land you it totally different part of the globe if you doesn’t follow the webmaster guidelines set by major search engines for webmasters and search engines optimization experts or companies. In this article I am posting few search engine optimization tips for beginners but these tips are equally beneficial for any SEO professional.

1. Don’t purchase new domains: If you are trying to get your website ranked in engines and so far you don’t have any substantial success, then don’t try to go and try your luck in new domain. Reason here is that search engine give value to the age of the domain and hence it’s recommended to try figuring out things that may be hurting your website’s reputation over search engines. However there may be circumstances when you may need to start new domain under such situation using permanent redirect to your new domain is recommended to minimize the loss of traffic from search engines.

2. Do extensive keyword research: Spend good amount of time in keyword research and go in as much detail as you can while researching keywords. Don’t select keywords that can bring traffic but brainstorm keywords that can bring you sales. Over years of experience in search engine marketing I have seen that lots of keywords bring you traffic but there are couple of keywords that can bring business, revenue for you. Thus analyze your website traffic to shortlist the keywords that bring you business. Ranking at the top of search engines for these keywords make the actual difference.

3. Use different title and meta tags: Each page of your website needs to have unique title and meta description tags. Your title tag should contain important keywords included in the content of your web pages. One more important point to be taken care is that it’s the title tag of a webpage that will prompt any visitors to click your website at search engine result pages.

4. Don’t over optimize: Never optimize your website rather optimize for your targeted audience. This is one of the common instructions by all major search engines for webmasters.

5. Write Search engine friendly code: Make you website code search engine friendly by preventing excessive use of images, flash, java script menus or links. Use alt and title attributes and images and links. Validate your website HTML, XML and CSS.

6. Use webmaster tools: Evaluate your SEO campaign by using tools like google analytics, webmaster central, yahoo site explorer etc. These tools are very much helpful for webmasters in their SEO campaigns.

7. Get quality links: All of us know off-page optimization is very crucial part of any SEO campaign however only quality links count and contribute to your website’s PR and search engine rankings. Any off-page activity, be it link building, social media marketing, directory submission etc. take care of quality always.

Search engine optimization tips for beginners

Getting a website in top is a thing that every webmaster would love to achieve. Achieving top rankings for your favorable keywords is not a very difficult task but its hard to decide from where to start with and it may land you it totally different part of the globe if you doesn’t follow the webmaster guidelines set by major search engines for webmasters and search engines optimization experts or companies. In this article I am posting few search engine optimization tips for beginners but these tips are equally beneficial for any SEO professional.

1. Don’t purchase new domains: If you are trying to get your website ranked in engines and so far you don’t have any substantial success, then don’t try to go and try your luck in new domain. Reason here is that search engine give value to the age of the domain and hence it’s recommended to try figuring out things that may be hurting your website’s reputation over search engines. However there may be circumstances when you may need to start new domain under such situation using permanent redirect to your new domain is recommended to minimize the loss of traffic from search engines.

2. Do extensive keyword research: Spend good amount of time in keyword research and go in as much detail as you can while researching keywords. Don’t select keywords that can bring traffic but brainstorm keywords that can bring you sales. Over years of experience in search engine marketing I have seen that lots of keywords bring you traffic but there are couple of keywords that can bring business, revenue for you. Thus analyze your website traffic to shortlist the keywords that bring you business. Ranking at the top of search engines for these keywords make the actual difference.

3. Use different title and meta tags: Each page of your website needs to have unique title and meta description tags. Your title tag should contain important keywords included in the content of your web pages. One more important point to be taken care is that it’s the title tag of a webpage that will prompt any visitors to click your website at search engine result pages.

4. Don’t over optimize: Never optimize your website rather optimize for your targeted audience. This is one of the common instructions by all major search engines for webmasters.

5. Write Search engine friendly code: Make you website code search engine friendly by preventing excessive use of images, flash, java script menus or links. Use alt and title attributes and images and links. Validate your website HTML, XML and CSS.

6. Use webmaster tools: Evaluate your SEO campaign by using tools like google analytics, webmaster central, yahoo site explorer etc. These tools are very much helpful for webmasters in their SEO campaigns.

7. Get quality links: All of us know off-page optimization is very crucial part of any SEO campaign however only quality links count and contribute to your website’s PR and search engine rankings. Any off-page activity, be it link building, social media marketing, directory submission etc. take care of quality always.

Article Source: The SEO Marketing