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Wednesday, November 30, 2005

Google - Jagger update - 2005

1. Age of the incoming links: Age now matters more for a link to be counted as back link. Google now observe the link to your site for a period of time and checks for any changes in anchor text.

2. Value of anchor text in incoming links: Beware of using same anchor text rather target more combination of anchor text for different pages of your website.
3. Content on page of incoming links: Content if definitely the king. A content rich site is more likely to be ranked well in SERPs.

4. Keyword repetitions in anchor text

5. Value of incoming links: Each incoming link is counted as a vote to your website, but gaining back link is not so easy after this Jagger update by Google, now try to exchange links with more relevant sites, get link from content rich page, also try to exchange articles etc.

6. Nature of sites linking to you:

7. Directory links: Directories were a way of getting one way link but are not considered good way of getting link nowadays.

8. Speed and volume of incoming links created

9. Value of reciprocal links

10. Impact of outbound links / links page on your website

11. Sandbox effect / age of your site, domain registration date

12. Size of your site’s content

13. Addition and frequency of fresh content update: If a site is updated frequently with good content added at web pages webcrawlers are likely to visit that site more often.

14. Canonical / sub domains, sub-sub domains: Even google is confused with it as it takes, and as different webpages with duplicate content. Similarity website and are considered different websites

15. Multiple domains on same IP numbers

16. Duplicate content on same site or on multiple domains

17. Over-optimization, excessive text markup

18. Irrational use of CSS: Using CSS for hidden link is considered SPAM avoid it.

Good luck for getting quality links for your website.
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