Anchor Text Optimisation - SEO

Anchor Text Optimization:
After you had written a beautiful content for your website, next step you must follow is anchor text optimization of your website. Now what s anchor Text : Anchor text is the text that is hyperlinked to some other webpage or any web document. E.g. Travel HimachaL
HERE IS ANCHOR TEXT AND IT IS HYPERLINKED TO THE WEBPAGE HTTP://WWW.FREEWEBS.COM/TRAVELHIMACHAL

Importance of Anchor Text in Search Engine Optimisation
Search engines give more weightage to anchor text of link in a website/page. Specially Google is more attracted to links and there anchor text..
You must we aware of famous miserable failure googlebomb of late 2003 aiming at biography of George W. Bush. This will give you idea of power of anchor text.

Now why search engines give more attention to anchor text the reason is that anchor text gives you the idea of landing page. E.g. Anchor text himachal tourism and Kangra valley will tell that landing pages are related to Tourism in Hiamchal Pradesh and Kangra valley respectively. It means that Anchor Text Enhances the Relevance of the landing page and is used to reflect the content of the link.

Optimisation using anchor text:
Anchor text optimization can be used both for
• Internal links: Just link the keywords you are optimizing your website to the target WebPages. consider this text optimized

HI...Welcome5:12 PM 10/24/2005 to Travel Himachal a website for your complete information on Himachal Pradesh and tourist locations, historic places, temples and other places of interest in Himachal Pradesh. Here at Travel Himachal you will find information about Himachal Pradesh a hilly state in northwest India. You are browsing this site shows your interest in this small hilly state, may be belong to this state or planning to Travel Hiamchal or internet spam brought you here whatever the reason a heartily welcome here. Please browse this website and find more about this Himalayan state. Any suggestions and feedbacks are most welcomed and appreciated.
All the information you find here has been collected by me during the days I spend in Himachal Pradesh. Although I visited HP during my summer and winter vacations in my early childhood and didn't get time to explore and travel himachal. But it was three years during my college days when I get to travel different places in Himachal Pradesh. We traveled a lot during college days to various parts of Himachal. Further information on this website is compiled from official and commercial websites across the net.

• External link : External links are link that are pointing to your website and keywords within these link is also equally important. Thus its important to take care of anchor text in your link building campaigns i.e. title which is hyperlinked should contain important keyword (PS nowadays search engines are becoming smarter so please beware of using same TITLE for link exchange rather use 5-6 different combinations.)