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Wednesday, October 20, 2010

How Google Instant effects your online marketing campaigns

When google instant hit the google search results, it was the hot topics many people were happy and many disappointed with google instant. I remember one of my ex manager tweeted "Google instant user in me Likes it, SEO in me little worried".

Perhaps that was the response of most SEO experts in the world. I was just reading a nice article on the same topic and would like to share the article with you.

Impact of 'Google Instant' on Your Online Marketing Campaigns
On the 8th of September 2010, Google launched its Instant Search interface, which shows results as you type, in real time. Searchers, particularly from the Search Engine Marketing (SEM) industry, have reacted sharply to the new interface. Many users find the new interface distracting, even annoying.
Google Instant is being sold as a faster and better User InterfaceMatt Cutts from Google says that the change is more about rolling out a new User Interface (UI) rather than an algorithmic change. Matt attempted to allay the fears of the SEM industry by suggesting "SEO is not dead" but may change due to instant search query feedback to users, which in turn, may change their search behaviour. He believes that the searchers will diversify their queries within the scope of the original intent.
The effect of predicted query suggestions on user behaviorWhile Google claims that the Search Ranking Algorithm remains unchanged, the new feature will surely change search behaviour of users due to instant feedback mechanism. A lot of users are likely to select the predictive results, which fulfil their original intent, and stop typing further. Some users may get distracted from their original intent as 'irrelevant but interesting' results may lead to unintended searches. For example a user may digress into "home improvement loans" after typing "home improvement" instead of following his original intent of searching for "home improvement ideas."

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