You must have heard of recent news that Bing is providing search results for Yahoo. Many users reported observing same results in Yahoo & Bing. Now given the association of Yahoo & Microsoft I think Microsoft will get benefit to its other products and services. E.g. Microsoft browser Internet Explorer which is till now leading the browsers world but is facing a very tough competition from Mozilla Firefox backed by competitor google.
Check the imge belo and you will understant what I mean, yahoo is promoting IE in its sponsored results when no relevants ads are found.
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